Kanji or Kana? How to Choose the Right Japanese Script for Your Logo
Logos tell stories. They represent your brand’s identity at a glance, making them a critical element of any business strategy. When you decide to incorporate Japanese characters into your logo,
Announcement of Holiday Closure (Golden Week) 2025
Thank you for your continued support and cooperation. Please be informed that AMIX will be closed for Japan’s national holiday period known as "Golden Week" during the following dates: Closure Period Sunday,
Japanese Brand Storytelling: Using Culture to Connect with Customers
In today’s saturated marketplace, standing out as a brand can be challenging. Consumers are constantly inundated with advertising, social media posts, and endless forms of digital content. Yet in Japan,
Color vs Monochrome: When to Go Bold or Stay Subtle with Your Logo
I often see brands grappling with foundational decisions that shape their entire identity. One of the most visually impactful, and often debated, choices is the color palette – or lack
Japanese Design for Small Businesses: Standing Out on a Budget
In today’s highly competitive market, small businesses face the daunting challenge of standing out without breaking the bank. One approach that has gained popularity worldwide is the incorporation of Japanese
From Samurai Crests to Logos: How Traditional Emblems Inspire Modern Branding
Samurai crests, known as kamon in Japanese, have a long and storied history dating back centuries. These distinctive emblems were once used to represent families, clans, or individual warriors, often
Avoiding Font Faux Pas: Common Mistakes with Japanese Text in Design
When designing with Japanese text, there’s far more to consider than just selecting a font that “looks cool.” From spacing issues to unexpected character alignment, Japanese typography has its own
The Art of Kintsugi in Design: Turning Flaws into Features
Kintsugi is the Japanese art of repairing broken ceramics with lacquer mixed with gold, silver, or platinum powder. The idea behind this technique is not just to fix something broken,
The Beauty of Imperfection: How Wabi-Sabi Enhances Brand Design
The notion of “Wabi-Sabi” is deeply rooted in Japanese culture, celebrating simplicity, impermanence, and imperfection as sources of subtle beauty. While this philosophy is centuries old, its essence remains remarkably
Designing for a Japanese Audience vs. a Western Audience: Key Differences to Know
Design is never a one-size-fits-all solution. It’s rooted in culture, language, social norms, and countless other subtle influences. Even seemingly universal design principles can manifest differently depending on the target