Kawaii vs. Kakkoi: Cute vs. Cool in Japanese Branding and When to Use Each
In Japan, two distinct aesthetics—kawaii (cute) and kakkoii (cool)—form the heart of many branding strategies. While “kawaii” might evoke images of adorable mascots, pastel color schemes, and gentle, welcoming vibes,
Otaku Culture and Design – What Marketers Can Learn from Fan Communities
Otaku culture has been steadily gaining global recognition over the past few decades. Originating in Japan, it now captivates enthusiasts worldwide, fueled by an ever-growing appreciation for anime, manga, video
Kanji as Art – Designing Logos that Double as Visual Poetry
When we talk about typography in design, most people instinctively think of alphabet-based scripts like Latin or perhaps the gracefully flowing curves of Arabic calligraphy. But one of the most