Japanese Calligraphy to Express a Gush of Energy

The company name consists of two kanji characters which mean “road” and “dream.” It suggests the company’s strong attitude toward its mission.

The hand-written characters by Japanese calligraphy give an extremely massive impression. As drawn vigorously, lines have a clear contrast in width, showing a sense of speed. We circled the letters with a thick and bold stroke to make the logo vibrant. All those lines have left marks of split bristles, making the logo more vivid and real.

Whether the audience takes this logo as a wordmark or does not consider it as letters but a graphical expression, they would feel a gush of energy from the design.