A Typical Japanese Expression of Simplicity

Packages are customer touchpoints, especially for e-commerce shops. They play an influential role in conveying brand messages more than brick-and-mortar stores. At the same time, to save the cost of packaging is required.

Cost-Effective Design with Cultural Aesthetics

When we designed the shipping boxes for the website shop of a traditional Japanese confectionery brand, we decided to print a single-color graphic on plain cardboard for cost-saving. The minimalist design reminds the customers of the traditional Japanese “Shodo” calligraphy or India ink paintings, generating an elegant tone.

Typeface Selection: Blending Tradition with Modernity

The brand name is a combination of kanji and hiragana characters. Its typeface with elegantly curved lines makes a soft impression, suggesting a gentle flavor of the sweets. Because this product “Ume Shigure” is flavored with Japanese plums, we have adorned the package with a simple picture of plum blossoms.

Incorporating Historical Art into Packaging Design

In Japan, plum blossoms have been a subject of art such as poetry and painting for over a thousand years. By using materials celebrated for a long time in Japanese culture, the design visualizes both tradition and modernity at a time. It brings up a positive attitude toward the brand.

Conveying Brand Values through Minimalist Design

The design approach for this traditional Japanese confectionery brand is to express simplicity and elegance, which are typical Japanese aesthetic values. By using minimalism and traditional art motifs, the design successfully conveys the brand’s message of high quality and cultural heritage. The packaging design becomes a crucial element in building the brand image and creating a memorable customer experience.

Packaging as a Key Element of Brand Identity

The packaging design becomes a crucial element in building the brand image and creating a memorable customer experience. This approach ensures that every interaction with the product reinforces the brand’s values and appeal.

This package design is a sample.

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