Alternative Expression of Power by Brush Calligraphy

Names of sports and arts originally from Japan contain the Japanese word “do [道]” as in Kendo, Judo, Kyudo, Sado, and Shodo. The “do” means way. Therefore, Kendo, for instance, the martial art of Japanese fencing, can be translated as “the way of the sword.” Similarly, Judo is “the way of flexibility,” and Sado, the traditional tea ceremony, is “the way of tea.”

The Deeper Meaning Behind ‘Do [道]’ in Japanese Traditions

When you use the word “way” or “do,” the sports and arts go beyond just practicing and honing skills and techniques up to self-understanding and spiritual growth. Some say that self-discipline is key to an effective workout. Working out may have something in common with the “do” spirits.

Samurai-Inspired Design for Modern Nutrition

This packaging design for protein features a kanji character that means samurai. We rendered the word with the Shodo calligraphy. The beautiful, well-balanced kanji character gives a powerful and masculine impression. Therefore, this design does well to appeal even when the audience does not understand the meaning of the kanji.

Luxurious Aesthetics with Black and Gold

To emphasize the strength and power of the design, we chose a color scheme of black and gold. The combination is often associated with luxury and high quality, which is appropriate for a premium protein product.

Artisanal Touch with Brush Calligraphy

The brush calligraphy technique used in the design gives it a unique and artisanal feel, setting it apart from other protein products on the market. The rough, uneven lines of the calligraphy evoke a sense of movement and energy, suggesting that the product will help fuel a strong and active lifestyle.

Embodying the ‘Do [道]’ Spirit in Product Design

Overall, this design effectively captures the essence of the “do [道]” spirit – the idea that physical activity can be more than just exercise, but a way to develop oneself spiritually and mentally. The use of traditional Japanese elements, such as kanji and calligraphy, adds an air of authenticity and cultural significance to the product.

This package design is a sample.

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