Typical Local Souvenir Style Graphics

Hakata style ramen is one of the popular styles born in Fukuoka of Kyushu island and is now well-known worldwide.

Emulating the Souvenir Shop Aesthetic for Hakata Ramen Packaging

We designed this package for Hakata ramen in such a way so that it looks like the products sold in local souvenir shops. We intentionally followed the typical style often shown in many touristic places and “Shinkansen” bullet train stations, expecting it to attract Japan-lovers.

Red: A Color That Resonates with Hakata’s Essence

The key color of the palette is red, which comes to mind of many Japanese when they think of Hakata and things associated with the place. The letters with the brush calligraphy style give a massive impression and a sense of speed, which matches the atmosphere of Hakata ramen restaurants.

Visual Flavors: Adding Ingredient Imagery to Enhance Appeal

In addition, we added images of the ingredients and toppings used in Hakata ramen to the design. The images are in a cute and simple style, which also contributes to the souvenir-style atmosphere.

Designing with a Sense of Locale and Flavor

Overall, we aimed to create a package design that not only represents the deliciousness of Hakata ramen but also gives a feeling of being a souvenir from Fukuoka. We hope that the design will attract both Japanese locals and tourists who love Japan and its culture.

This package design is a sample.

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