Ramen is now one of the popular food around the world. Ramen restaurants are easy to find everywhere. But, in some countries, ramen seems to be taken as higher-class food than in Japan. As being the birthplace, there is a wide variety of Japanese ramen restaurants or shops. Many Japanese people regard ramen as a kind of fast food.
This branding of the casual noodle restaurant uses sans-serif fonts of kanji and hiragana. Bold lines and simplicity of the illustration are combined to give a modern and stylish impression.
The restaurant is for everyday use, but the carefully selected color palette suggests the quality of its food as well.