Hojicha is a Japanese roasted green tea that originated in Kyoto a hundred years ago and has become a trend over the last five years in Japan and some other countries. Roasting reduces the bitterness from green tea leaves and gives them a distinct fragrance. Also, Hojicha contains less caffeine than other teas and coffee.
With this design in a calm tone, we aimed a suitable package for luxury supermarkets. We put a lot of time and effort into set design and shooting, aiming for an appealing picture. A miniature winnowing basket serves as the tray for tea leaves. As to this product, they are not leaves but stems. Kaga is famous for aromatic tea made out of roasted stems.
The style of calligraphy used for the product name is “Gyosho,” a semi-cursive script that creates an atmosphere of the higher grade. White letters on the black background also match the premium product.