Visual Design Idea to Attract an International Audience

Sumo wrestling is the national sport of Japan, dating back more than 1,500 years. The basic style of sumo wrestling, almost the same as the style of today, was established in the Edo period. For its promotion, “Edomoji,” the lettering styles invented in the Edo period, are often used.

Blending Tradition and Modernity in Sumo Promotion

Posters of sumo tournaments usually don’t look that different from other sports such as wrestling, football, or whatever. For instance, one of the typical key visuals is a picture of top wrestlers featuring “Yokozuna” and “Ozeki” standing side by side. Or, you will often see photo montages of top wrestlers fighting. Such presentations are the most effective way to draw people’s attention because most Japanese can quickly identify those wrestlers.

Designing for an International Audience

The sumo tours occasionally go overseas in between the regular bi-monthly tournaments. We designed this tapestry to serve for such events abroad. So, we aimed at a key visual that appeals to an international audience.

Capturing the Thrill of Sumo Wrestling in Imagery

The key visual has two images. One is a photo of the moment two wrestlers grappling with each other, which demonstrates the excitement of this sport. The other is an illustration inspired by “Ukiyo-e” woodblock prints from the Edo period. It makes the audience feels the long history of sumo and its strong connection with Japanese culture.

Harmonizing Dynamic Action with Cultural Art

Overall, this tapestry design successfully conveys the excitement and long history of sumo wrestling, while also appealing to an international audience through its use of both modern photography and traditional illustration. It serves as a great visual representation of Japan’s national sport, and is sure to catch the eye of anyone who sees it.

Showcasing Japan’s National Sport to a Global Audience

This design approach enables us to showcase the rich cultural heritage and thrilling nature of sumo wrestling to a global audience, enhancing its international appeal and understanding.

This graphic design is a sample.

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