This is a logo for a company that undertakes air conditioning work, expressing advanced technology with a sharp design.
The symbol is based on the initial “E” with beautiful streamlined curves. Designed in metallic coloring, it expresses a three-dimensional feeling like a car emblem. While the silhouette is round, the tip of the letter is sharply pointed, giving a futuristic impression.
A red arc is placed along the curve, adding a speedy and aggressive impression to the symbol mark. The logotype uses an elegant serif typeface with ample space between letters to express a calm atmosphere.
I thought this logo design gave a sense of movement because of the sharp tip that blends easily into the background. The metallic color and the red color overlaid like an afterglow make it look even sharper. The shading gives the logo a metallic look, so even though it has a thin tip, it doesn’t look weak. I thought the design had a sharp, piercing strength. The logo type, which gives a calm impression, is placed next to the strong, three-dimensional symbol.
I thought the font evoked a sense of tranquility, as if to complement the “movement” of the logo. The cool symbol is complemented by the elegance of the font, as if it gives a sense of dignity to the construction company. It made me imagine a smart response and work style. Air conditioning work is not only a specialized job of setting up air conditioning systems, but also a job of providing comfort that is not visible to the eye. The smooth and sharp design suggests a professional work style. The gentle logotype conveyed a sense of fresh air and comfortable temperature. This logo design not only has the feel of a company that undertakes air conditioning work, but also has a stylish design that makes you feel like you are going further.