When you create an ad, you expect the ad design to have some kind of effect on the people who see it, such as increasing the ability to attract customers and increase their willingness to buy. When people see an ad that moves them, they become interested in the service, event, or product and try to learn more about it. In other words, ad design has the potential to not only attract new customers, but also increase profits through increased purchase intent. In order to maximize these effects, a well thought out design and structure is needed. Conversely, if you send out the same information with an unimpressive ad design, you risk being perceived with disgust or losing interest in the subject matter as well. Companies that have been creating ad designs mechanically need to consider the effectiveness of their previous advertisements and rethink their design and ad production plans to attract more customers.