Logo design for a care and welfare company with numbers arranged in a gentle way.
The number “7” is in the company name. In the logotype, it is spelled out in English letters, but in the symbol mark, the number “7” is boldly arranged to form a picture.
It is a supple green that stretches out like a plant vine or leaf. The darker part in the middle with the company name “KD” on it represents the number “7”. The leaf-like part spreading out from both ends of the “7” shows two hearts, indicating the warmth and care that the company places on welfare.
The tip of the vine extending from the leaf has a red bud on it, representing the company’s contribution to the users and society, and at the same time, the image of a company blooming and bearing fruit.
Perhaps it is the supple vines and the healthy colors of the young leaves that somehow brighten my heart when I see them. It seems to give us a sense of freedom, as if we have grown a little bit. The darker shade of the green gradation beautifully complements the newly growing leaves. The red buds are small and dainty, providing a nice accent. It gives us a sense of what kind of flowers will bloom and bear fruit in the future, as well as the future of the company.
The heart shape hidden in the blank space created by the leaves is not colored, which is healthy and gives a sense of thoughtfulness that is not forced. The font of the company name, which has the appearance of a plant’s vine, is also unified with green to create a healthy image. The fact that the “7” that is part of the company name is casually hidden in the center of the plant logo also gives a good impression, as it embodies the way welfare should be.