This is a logo design for a university laboratory that uses a hiragana shape for its symbol.
The intellectual and geometric shape of the typeface matches the image of the laboratory well. A calm blue color was set as the logo color, and the design is monochromatic.
At first glance, the symbol mark looks like an open laptop, but if you look closely, you can see a picture pattern based on the word ” のむ (Nomu) ” the name of the laboratory. The style was designed to be consistent with the logotype by using only straight lines of the same thickness as the letters of the logotype.
The logo design shines with a unique point of view in intelligence, and evokes the new possibilities that come from a university laboratory.
I thought the design was unique, with a symbol I had never seen before and a large logotype. The font, which gives the impression of a crisp, straight line connection to the rounded part of the alphabet, is something that is hard to find elsewhere. The thin but unusual lines also gave the impression of being different. The design is appropriate for a university research institute, a place that evokes a sense of professionalism and intellectualism. The symbol mark looks like an abstract mark, but it is actually a picture of the name of the laboratory. While it makes sense upon closer inspection, some people may find the logo familiar when they discover the soft hiragana motif.
“Even those who feel distant from the words “university” and “research” will feel somewhat at ease when they see the easy-to-read hiragana ” のむ(Nomu) “. The overall lines are thin and the blue color is soothing, creating a relaxing atmosphere. The logo also shows the youthfulness of a university student, and I think it will enhance the impression of the laboratory. While showing the seriousness of a laboratory, the logo design also has a surprisingly casual and soft image. The more you look at the logo, the more you become attached to it, and the more you want to use it in a positive way.