{"id":50202,"date":"2021-03-17T15:46:12","date_gmt":"2021-03-17T06:46:12","guid":{"rendered":"https:\/\/amix-design.com\/asoboad\/?p=50202"},"modified":"2026-05-22T18:43:07","modified_gmt":"2026-05-22T09:43:07","slug":"blog-97","status":"publish","type":"post","link":"https:\/\/amix-design.com\/asoboad\/blog-97-50202.html","title":{"rendered":"\u98df\u3079\u308b\u559c\u3073\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u5411\u4e0a\u3092\u76ee\u6307\u3059\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u65b0\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u304c\u767b\u5834"},"content":{"rendered":"<p>\u6700\u8fd1\u30de\u30af\u30c9\u30ca\u30eb\u30c9\uff08McDonald&#8217;s\uff09\u306e\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3092\u98df\u3079\u305f\u306e\u306f\u3044\u3064\u3067\u3057\u3087\u3046\u304b\u3002\u30de\u30c3\u30af\u30d5\u30e9\u30a4\u30dd\u30c6\u30c8\u3068\u53e3\u306b\u3057\u305f\u308a\u6587\u5b57\u3092\u898b\u305f\u3060\u3051\u3067\u3001\u9999\u308a\u3084\u5473\u304c\u3088\u307f\u304c\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u306d\u3002\u3068\u3053\u308d\u3067\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u3084\u30b5\u30a4\u30c9\u30e1\u30cb\u30e5\u30fc\u304c\u3069\u3093\u306a\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u5165\u3063\u3066\u3044\u305f\u304b\u601d\u3044\u51fa\u305b\u307e\u3059\u304b\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50206\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7.jpeg\" alt=\"\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30ed\u30b4\" width=\"900\" height=\"600\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7-600x400.jpeg 600w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7-630x420.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7-150x100.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/ed24fb9aeb9f5b9bafaf9b3590f268c7-768x512.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">wolterke &#8211; stock.adobe.com<\/span><\/p>\n<p>\u73fe\u5728\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u793e\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u5168\u4e16\u754c\u7684\u306b\u5c55\u958b\u4e2d\u3067\u3059\u30022020\u5e74\u672b\u3001\u65b0\u3057\u3044\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u3084\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u3092\u767a\u8868\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u65b0\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30c7\u30b6\u30a4\u30f3\u304c\u516c\u8868\u3055\u308c\u307e\u3057\u305f\u30022021\u5e74\u306e\uff12\u6708\u306b\u5168\u8c8c\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u65b0\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u5168\u4e16\u754c\u5171\u901a\u3068\u30a2\u30ca\u30a6\u30f3\u30b9\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u73fe\u884c\u30c7\u30b6\u30a4\u30f3\u3068\u3069\u3046\u5909\u308f\u308b\u306e\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"designer-insight 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id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a8a8a8;color:#a8a8a8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a8a8a8;color:#a8a8a8\" class=\"arrow-unsorted-368013\" 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ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/amix-design.com\/asoboad\/blog-97-50202.html\/#%E9%A3%9F%E4%BA%8B%E3%82%92%E6%A5%BD%E3%81%97%E3%81%84%E4%BD%93%E9%A8%93%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B%E9%81%8A%E3%81%B3%E5%BF%83%E3%81%82%E3%81%B5%E3%82%8C%E3%82%8B%E3%83%91%E3%83%83%E3%82%B1%E3%83%BC%E3%82%B8%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\" >\u98df\u4e8b\u3092\u697d\u3057\u3044\u4f53\u9a13\u306b\u5909\u3048\u308b\u904a\u3073\u5fc3\u3042\u3075\u308c\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/amix-design.com\/asoboad\/blog-97-50202.html\/#%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B9%E3%83%AB%E3%83%BC%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%AE%E9%80%B2%E5%8C%96%E3%81%A8%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E5%8A%B9%E7%8E%87%E5%8C%96\" >\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u30b7\u30b9\u30c6\u30e0\u306e\u9032\u5316\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u5316<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%82%BF%E3%82%A4%E3%83%9D%E3%82%B0%E3%83%A9%E3%83%95%E3%82%A3%E3%81%8B%E3%82%89%E3%82%A4%E3%83%A9%E3%82%B9%E3%83%88%E3%81%AB%E3%83%90%E3%83%88%E3%83%B3%E3%82%BF%E3%83%83%E3%83%81\"><\/span>\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u304b\u3089\u30a4\u30e9\u30b9\u30c8\u306b\u30d0\u30c8\u30f3\u30bf\u30c3\u30c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u304c\u3069\u3046\u306a\u3063\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3068\u3001\u300c\u6708\u898b\u30d0\u30fc\u30ac\u30fc\u300d\u3068\u304b\u300c\u8f9b\u30c0\u30d6\u30c1\u300d\u300cBig Mac\u300d\u300cFilet-O-Fish\u300d\u3068\u3044\u3063\u305f\u5546\u54c1\u540d\u304c\u3001\u529b\u5f37\u3044\u66f8\u4f53\u3067\u5370\u5237\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u3067\u66f8\u304b\u308c\u305f\u30ec\u30ae\u30e5\u30e9\u30fc\u30e1\u30cb\u30e5\u30fc\u3067\u306f\u3001\u306f\u307f\u51fa\u308b\u307b\u3069\u5927\u304d\u304f\u30ec\u30a4\u30a2\u30a6\u30c8\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5168\u4f53\u306b\u30ab\u30e9\u30d5\u30eb\u306a\u6587\u5b57\u3092\u30e1\u30a4\u30f3\u306b\u3057\u305f\u5143\u6c17\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u3002<\/p>\n<div data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-cb06kjlfk54\" style=\"max-width:780px;\" class=\"arve\">\n<div class=\"arve-inner\">\n<div style=\"aspect-ratio:780\/439\" class=\"arve-embed arve-embed--has-aspect-ratio\">\n<div class=\"arve-ar\" style=\"padding-top:56.282051%\"><\/div>\n<p>\t\t\t<iframe allow=\"accelerometer 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width=\"780\"><\/iframe><\/p><\/div><\/div>\n<\/div>\n<p>\u4eca\u56de\u767a\u8868\u3055\u308c\u305f\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u30d5\u30e9\u30c3\u30c8\u306a\u30a4\u30e9\u30b9\u30c8\u3067\u5546\u54c1\u3092\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30a8\u30c3\u30b0\u30de\u30d5\u30a3\u30f3\u306f\u767d\u5730\u306b\u9ec4\u8272\u3044\u4e38\u3092\u304a\u3044\u305f\u3001\u76ee\u7389\u713c\u304d\u306e\u3088\u3046\u306a\u30bf\u30de\u30b4\u306e\u30a4\u30e9\u30b9\u30c8\u3067\u3059\u3002\u767d\u8eab\u3068\u9ec4\u8eab\u3067\u30a8\u30c3\u30b0\u30de\u30d5\u30a3\u30f3\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5546\u54c1\u3092\u8aac\u660e\u3059\u308b\u305f\u3081\u306e\u30a4\u30e9\u30b9\u30c8\u3068\u3044\u3046\u3088\u308a\u3082\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u304c\u5546\u54c1\u3092\u30a4\u30e1\u30fc\u30b8\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3092\u91cd\u8996\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u30d3\u30c3\u30b0\u30de\u30c3\u30af\u306f\u3001\u30cf\u30f3\u30d0\u30fc\u30ac\u30fc\u306e\u65ad\u9762\u306e\u30af\u30ed\u30fc\u30ba\u30a2\u30c3\u30d7\u3002\u30d5\u30a3\u30ec\u30aa\u30d5\u30a3\u30c3\u30b7\u30e5\u306b\u81f3\u3063\u3066\u306f\u6ce2\u6253\u3064\u6d77\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u3001\u9b5a\u3059\u3089\u63cf\u304b\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u3044\u305a\u308c\u3082\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u30ad\u30e3\u30f3\u30d0\u30b9\u3068\u3057\u3066\u30dd\u30c3\u30d7\u3067\u697d\u3057\u3044\u30a4\u30e9\u30b9\u30c8\u3092\u5370\u5237\u9762\u3044\u3063\u3071\u3044\u306b\u30ec\u30a4\u30a2\u30a6\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u3042\u3068\u306f\u3001M\u5b57\u578b\u306e\u30b7\u30f3\u30dc\u30eb\u30de\u30fc\u30af\u300c\u30b4\u30fc\u30eb\u30c7\u30f3\u30a2\u30fc\u30c1\u300d\u3068\u5c0f\u3055\u306a\u6587\u5b57\u306e\u5546\u54c1\u540d\u304c\u6dfb\u3048\u3089\u308c\u3066\u3044\u308b\u3060\u3051\u306e\u30df\u30cb\u30de\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-50205\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2.jpeg\" alt=\"\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u65b0\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\" width=\"900\" height=\"599\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2-601x400.jpeg 601w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2-630x419.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2-150x100.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2021\/03\/220be4c03bb4c2a79f1efa60095482a2-768x511.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">Mickis Fotowelt &#8211; stock.adobe.com<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E9%A3%9F%E4%BA%8B%E3%82%92%E6%A5%BD%E3%81%97%E3%81%84%E4%BD%93%E9%A8%93%E3%81%AB%E5%A4%89%E3%81%88%E3%82%8B%E9%81%8A%E3%81%B3%E5%BF%83%E3%81%82%E3%81%B5%E3%82%8C%E3%82%8B%E3%83%91%E3%83%83%E3%82%B1%E3%83%BC%E3%82%B8%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\"><\/span>\u98df\u4e8b\u3092\u697d\u3057\u3044\u4f53\u9a13\u306b\u5909\u3048\u308b\u904a\u3073\u5fc3\u3042\u3075\u308c\u308b\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30de\u30c3\u30af\u30d5\u30e9\u30a4\u30dd\u30c6\u30c8\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u8d64\u5730\u306b\u30b4\u30fc\u30eb\u30c7\u30f3\u30a2\u30fc\u30c1\u306e\u307f\u3068\u3044\u3046\u30b7\u30f3\u30d7\u30eb\u3055\u3067\u3059\u3002\u305d\u3057\u3066\u30dd\u30c6\u30c8\u3092\u98df\u3079\u7d42\u3048\u308b\u3068\u3001\u7a7a\u306b\u306a\u3063\u305f\u5bb9\u5668\u306e\u5185\u5074\u306b\u898b\u3048\u308b\u306e\u304c\u30de\u30c3\u30af\u30d5\u30e9\u30a4\u30dd\u30c6\u30c8\u306e\u30a4\u30e9\u30b9\u30c8\u3068\u3044\u3046\u697d\u3057\u3044\u4ed5\u639b\u3051\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u884c\u306e\u30c7\u30b6\u30a4\u30f3\u3082\u30ab\u30e9\u30d5\u30eb\u3067\u30dd\u30c3\u30d7\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5546\u54c1\u540d\u3092\u4f1d\u3048\u308b\u3068\u3044\u3046\u6a5f\u80fd\u9762\u306e\u6bd4\u91cd\u304c\u5927\u304d\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002\u4eca\u56de\u306e\u30c7\u30b6\u30a4\u30f3\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u3001\u30d5\u30fc\u30c9\u305d\u306e\u3082\u306e\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3067\u98df\u3079\u308b\u559c\u3073\u306b\u3064\u306a\u304c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">.<a href=\"https:\/\/twitter.com\/McDonalds?ref_src=twsrc%5Etfw\">@McDonalds<\/a> recently teamed up with <a href=\"https:\/\/twitter.com\/pearlfisherlive?ref_src=twsrc%5Etfw\">@pearlfisherlive<\/a> to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Pearlfisher to get the inside story on the rethink and assess its importance to McDonald\u2019s\u2019 wider brand<\/p>\n<p>Full story: <a href=\"https:\/\/t.co\/Q9mcIaipn4\">https:\/\/t.co\/Q9mcIaipn4<\/a> <a href=\"https:\/\/t.co\/oypAsqTA9J\">pic.twitter.com\/oypAsqTA9J<\/a><\/p>\n<p>&mdash; Packaging Europe (@PackagingEurope) <a href=\"https:\/\/twitter.com\/PackagingEurope\/status\/1370041302985928704?ref_src=twsrc%5Etfw\">March 11, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u4eca\u56de\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u624b\u304c\u3051\u305f\u306e\u306f\u3001\u30ed\u30f3\u30c9\u30f3\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3001\u30b5\u30f3\u30d5\u30e9\u30f3\u30b7\u30b9\u30b3\u3001\u30b3\u30da\u30f3\u30cf\u30fc\u30b2\u30f3\u3092\u62e0\u70b9\u3068\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u4f1a\u793ePearlfisher\u3067\u3059\u3002Pearlfisher\u306e\u30a8\u30b0\u30bc\u30af\u30c6\u30a3\u30d6\u30fb\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30c7\u30a3\u30ec\u30af\u30bf\u30fcHamish Campbell\u6c0f\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u304c\u672c\u6765\u6301\u3063\u3066\u3044\u308b\u559c\u3073\u3092\u30d1\u30c3\u30b1\u30fc\u30b8\u306b\u3088\u307f\u304c\u3048\u3089\u305b\u305f\u306e\u3060\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\u30e1\u30cb\u30e5\u30fc\u3092\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3067\u306f\u3063\u304d\u308a\u3068\u8868\u73fe\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u305e\u308c\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u304c\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u904a\u3073\u5fc3\u3068\u3088\u308a\u5f37\u304f\u7d50\u3073\u3064\u304d\u3001\u305d\u306e\u904a\u3073\u5fc3\u3092\u611f\u3058\u3055\u305b\u308b\u306e\u3067\u3059\u300d\uff08Hamish Campbell\u6c0f\uff09<\/p><\/blockquote>\n<p>\u4eca\u5e74\u306e1\u6708\u306b\u306f\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u30e9\u30a4\u30d0\u30eb\u3067\u3042\u308b<a href=\"https:\/\/amix-design.com\/asoboad\/blog-64-49108.html\">\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\uff08Burger King\uff09\u304c\u30ed\u30b4\u3092\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/a>\u3057\u307e\u3057\u305f\u3002\u30ed\u30b4\u3060\u3051\u3067\u306a\u304f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u304b\u3089\u30b9\u30bf\u30c3\u30d5\u306e\u30e6\u30cb\u30d5\u30a9\u30fc\u30e0\u307e\u3067\u306e\u7dcf\u5408\u7684\u306a\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3082\u3001\u30e1\u30cb\u30e5\u30fc\u305d\u306e\u3082\u306e\u306e\u304a\u3044\u3057\u3055\u306f\u3082\u3068\u3088\u308a\u3001\u30d0\u30fc\u30ac\u30fc\u30ad\u30f3\u30b0\u3067\u98df\u4e8b\u3092\u3059\u308b\u3068\u3044\u3046\u4f53\u9a13\u3092\u697d\u3057\u3044\u3082\u306e\u306b\u3059\u308b\u3053\u3068\u3082\u610f\u56f3\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3 class=\"kiji-2\">\u5168\u4e16\u754c\u5171\u901a\u306e\u30c7\u30b6\u30a4\u30f3\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb<\/h3>\n<p>\u65b0\u3057\u3044\u30d1\u30c3\u30b1\u30fc\u30b8\u306f\u5168\u4e16\u754c\u5171\u901a\u306e\u3082\u306e\u3067\u3001\u3069\u306e\u56fd\u3067\u3082\u540c\u3058\u30e1\u30cb\u30e5\u30fc\u306f\u540c\u3058\u30c7\u30b6\u30a4\u30f3\u306b\u306a\u308b\u3068\u767a\u8868\u3055\u308c\u3066\u3044\u307e\u3059\u30022023\u5e74\u307e\u3067\u306b\u4e16\u754c\u4e2d\u306e\u5e97\u8217\u3067\u5c0e\u5165\u3055\u308c\u308b\u4e88\u5b9a\u3067\u3059\u3002\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\u3084\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u3067\u306f\u6628\u5e74\u306e\u79cb\u304b\u3089\u3059\u3067\u306b\u4f7f\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e16\u754c\u5404\u56fd\u306e\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u3054\u5f53\u5730\u30e1\u30cb\u30e5\u30fc\u304c\u3042\u308a\u3001\u65e5\u672c\u3067\u3082\u5b63\u7bc0\u9650\u5b9a\u30e1\u30cb\u30e5\u30fc\u306a\u3069\u304c\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3046\u3044\u3063\u305f\u7279\u5225\u306a\u30a2\u30a4\u30c6\u30e0\u306e\u5834\u5408\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u306a\u308b\u306e\u304b\u8208\u5473\u304c\u6e67\u304d\u307e\u3059\u3002\u3054\u5f53\u5730\u30e1\u30cb\u30e5\u30fc\u7528\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u304c\u4f55\u304b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u5b8c\u5168\u306b\u81ea\u7531\u306a\u306e\u304b\u3001\u30c1\u30a7\u30c3\u30af\u3057\u3066\u304a\u304d\u305f\u3044\u3067\u3059\u306d\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%89%E3%83%A9%E3%82%A4%E3%83%96%E3%82%B9%E3%83%AB%E3%83%BC%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%81%AE%E9%80%B2%E5%8C%96%E3%81%A8%E3%82%B5%E3%83%BC%E3%83%93%E3%82%B9%E3%81%AE%E5%8A%B9%E7%8E%87%E5%8C%96\"><\/span>\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u30b7\u30b9\u30c6\u30e0\u306e\u9032\u5316\u3068\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u5316<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u304c\u6628\u5e74\u672b\u306b\u30a2\u30ca\u30a6\u30f3\u30b9\u3055\u308c\u305f\u3068\u304d\u306b\u3001\u65b0\u3057\u3044\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u30b7\u30b9\u30c6\u30e0\u3082\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u30022021\u5e74\u306b\u4e16\u754c\u306e\u7d04\uff11\u4e07\u5e97\u3067\u5b9f\u8a3c\u5b9f\u9a13\u3092\u304a\u3053\u3046\u306a\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u65e5\u672c\u306e\u516c\u5f0f\u30b5\u30a4\u30c8\u3067\u3082\u3059\u3067\u306b\u300c\u672a\u6765\u578b\u5e97\u8217\u4f53\u9a13\u300d\u3068\u3057\u3066\u516c\u958b\u3055\u308c\u3001\u4e00\u90e8\u304c\u904b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002SNS\u3084\u5e83\u544a\u3067\u76ee\u306b\u3057\u305f\u4eba\u3082\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3067\u6ce8\u6587\u3068\u652f\u6255\u3044\u304c\u3067\u304d\u3066\u3001\u5217\u306b\u4e26\u3070\u306a\u304f\u3066\u3082\u826f\u3044\u300c\u30e2\u30d0\u30a4\u30eb\u30aa\u30fc\u30c0\u30fc\u300d\u3084\u3001\u6ce8\u6587\u5f8c\u306b\u6307\u5b9a\u306e\u99d0\u8eca\u30b9\u30da\u30fc\u30b9\u307e\u3067\u30af\u30eb\u30fc\u304c\u5546\u54c1\u3092\u6301\u3063\u3066\u304d\u3066\u304f\u308c\u308b\u300c\u30d1\u30fc\u30af\uff06\u30b4\u30fc\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u65b0\u578b\u30b3\u30ed\u30ca\u798d\u306e\u306a\u304b\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30fc\u30c9\u696d\u754c\u3067\u306f\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u306e\u58f2\u308a\u4e0a\u3052\u306e\u5272\u5408\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30c9\u30e9\u30a4\u30d6\u30b9\u30eb\u30fc\u306e\u5f85\u3061\u6642\u9593\u3092\u77ed\u7e2e\u3057\u3001\u52b9\u7387\u5316\u3092\u56f3\u308b\u5fc5\u8981\u304c\u51fa\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u3053\u3067\u3001\u8a08\u753b\u3055\u308c\u305f\u306e\u304c\u3001\u30a2\u30d7\u30ea\u306e\u6d3b\u7528\u3084\u30b7\u30b9\u30c6\u30e0\u306e\u6539\u5584\u306a\u3069\u3067\u3059\u3002\u307e\u305f\u3001\u30af\u30eb\u30fc\u306b\u3088\u308b\u30b5\u30fc\u30d3\u30b9\u306e\u30b9\u30d4\u30fc\u30c9\u30a2\u30c3\u30d7\u3092\u56f3\u3063\u3066\u3001\u30e1\u30cb\u30e5\u30fc\u306e\u7c21\u7565\u5316\u3082\u8a08\u753b\u3055\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u5f62\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306f\u3001\u30b5\u30fc\u30d3\u30b9\u306e\u52b9\u7387\u5316\u306b\u3082\u8ca2\u732e\u3057\u307e\u3059\u3002\u8272\u5206\u3051\u3055\u308c\u305f\u6587\u5b57\u3060\u3051\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3088\u308a\u3082\u3001\u30a4\u30e9\u30b9\u30c8\u306e\u65b9\u304c\u30b9\u30bf\u30c3\u30d5\u306b\u3068\u3063\u3066\u3082\u8b58\u5225\u3057\u3084\u3059\u3044\u306e\u306f\u78ba\u304b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u53d7\u3051\u53d6\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u3082\u6ce8\u6587\u3069\u304a\u308a\u306e\u30a2\u30a4\u30c6\u30e0\u304b\u3092\u77ac\u6642\u306b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3 class=\"kiji-2\">\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u74b0\u5883\u3078\u306e\u53d6\u308a\u7d44\u307f<\/h3>\n<p>\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306f\u3001\u3059\u3079\u3066\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u7d20\u6750\u30922025\u5e74\u307e\u3067\u306b\u30ea\u30b5\u30a4\u30af\u30eb\u7d20\u6750\u3084\u30ea\u30e6\u30fc\u30b9\u7d20\u6750\u3001FSC\uff08\u68ee\u6797\u7ba1\u7406\u5354\u8b70\u4f1a\uff09\u8a8d\u8a3c\u306e\u7d19\u7d20\u6750\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u30922018\u5e74\u306b\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u6301\u3061\u5e30\u308a\u7528\u30d1\u30c3\u30b1\u30fc\u30b8\u3082100%\u30ea\u30b5\u30af\u30eb\u3059\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30de\u30fc\u306e\u4f53\u9a13\u3092\u8003\u616e\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3084\u74b0\u5883\u3078\u306e\u914d\u616e\u306a\u3069\u3001\u30de\u30af\u30c9\u30ca\u30eb\u30c9\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u306b\u304b\u304b\u308f\u308b\u4eba\u306b\u3068\u3063\u3066\u3001\u5927\u3044\u306b\u53c2\u8003\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<hr \/>\n<p><span style=\"font-size: 8pt;\">\u3010\u53c2\u8003\u8cc7\u6599\u3011<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb<a href=\"https:\/\/corporate.mcdonalds.com\/gws-newsroom\/corpmcd\/en-us\/2020\/11\/new-packaging-design.html\" target=\"_blank\" rel=\"noopener\">new-packaging-design<\/a> (https:\/\/corporate.mcdonalds.com\/gws-newsroom\/corpmcd\/en-us\/2020\/11\/new-packaging-design.html)<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb<a href=\"https:\/\/www.dezeen.com\/2021\/02\/18\/mcdonalds-packaging-playful-graphics-pearlfisher\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s&#8217; packaging designed to reflect brand&#8217;s &#8220;playful point-of-view\u201d<\/a> (https:\/\/www.dezeen.com\/2021\/02\/18\/mcdonalds-packaging-playful-graphics-pearlfisher\/)<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb<a href=\"https:\/\/www.pearlfisher.com\/\" target=\"_blank\" rel=\"noopener\">Creative Design &amp; Branding Agency &#8211; Pearlfisher &#8211; Design for Life<\/a> (https:\/\/www.pearlfisher.com\/)<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb<a href=\"https:\/\/www.pearlfisher.com\/work\/mcdonalds\/\" target=\"_blank\" rel=\"noopener\">McDonald&#8217;s global packaging redesign by Pearlfisher<\/a> (https:\/\/www.pearlfisher.com\/work\/mcdonalds\/)<\/span><\/p>\n<p>&nbsp;<\/p>\n<span style=\"font-size:80%;\">\u203b\u516c\u5f0fWEB\u30b5\u30a4\u30c8\u60c5\u5831\u3082\u3042\u308f\u305b\u3066\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002 <\/span>\r\n<br><br>\r\n<section class=\"post-credit\" aria-labelledby=\"post-credit-title\">\r\n  <h2 id=\"post-credit-title\">\u3053\u306e\u8a18\u4e8b\u306b\u3064\u3044\u3066<\/h2>\r\n\r\n  <div class=\"pc-block pc-author\">\r\n    <strong class=\"pc-label\">\u57f7\u7b46\uff1a<\/strong>\r\n    <span>ASOBOAD\u7de8\u96c6\u90e8<\/span>\r\n    <p 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