{"id":34201,"date":"2019-09-12T17:21:54","date_gmt":"2019-09-12T08:21:54","guid":{"rendered":"https:\/\/amix-design.com\/asoboad\/?p=34201"},"modified":"2026-05-07T13:58:48","modified_gmt":"2026-05-07T04:58:48","slug":"blog-1035","status":"publish","type":"post","link":"https:\/\/amix-design.com\/asoboad\/blog-1035-34201.html","title":{"rendered":"\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\uff08Raymond Loewy\uff09- \u6d41\u7dda\u578b\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3067\u6b74\u53f2\u306b\u8f1d\u304f\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u8349\u5206\u3051"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34211\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7.jpg\" alt=\"Raymond Loewy_\u30c7\u30b6\u30a4\u30ca\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6\" width=\"900\" height=\"481\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7.jpg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7-611x327.jpg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7-630x337.jpg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7-150x80.jpg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/04ccf3c03b8755cfefe2e8c2bd94e4b7-768x410.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u30cf\u30ea\u30a6\u30c3\u30c9\u6620\u753b\u300e\u30d0\u30c3\u30af\u30fb\u30c8\u30a5\u30fb\u30b6\u30fb\u30d5\u30fc\u30c1\u30e3\u30fc\u300f\u3067\u4e3b\u4eba\u516c\u306e\u30de\u30fc\u30c6\u30a3\u3068\u30c9\u30af\u306f1955\u5e74\u306b\u30bf\u30a4\u30e0\u30b9\u30ea\u30c3\u30d7\u3057\u307e\u3059\u3002\u305d\u306e\u6642\u4ee3\u306b\u72ec\u7279\u306e\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3067\u4eba\u6c17\u3092\u535a\u3057\u305f\u4e57\u7528\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u3072\u3068\u3064\u306b\u30b9\u30c1\u30e5\u30fc\u30c9\u30d9\u30a4\u30ab\u30fc\uff08Studebaker\uff09\u304c\u3042\u308a\u307e\u3059\u3002\u306a\u3081\u3089\u304b\u306a\u6d41\u308c\u308b\u3088\u3046\u306a\u30e9\u30a4\u30f3\u304c\u5370\u8c61\u7684\u306a\u30e2\u30c7\u30eb\u3092\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u304c\u30c7\u30b6\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u30ed\u30fc\u30a6\u30a3\u306f\u300c\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\u306e\u7236\u300d\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/strong>\u305d\u306e\u30c7\u30b6\u30a4\u30f3\u306e\u7279\u5fb4\u306f\u6d41\u7dda\u578b\uff08streamline\uff09\u30e2\u30c1\u30fc\u30d5\u3067\u3059\u3002\u300c\u53e3\u7d05\u304b\u3089\u6a5f\u95a2\u8eca\u307e\u3067\u300d\u3068\u8868\u73fe\u3055\u308c\u308b\u3088\u3046\u306b\u3001\u3072\u3052\u5243\u308a\u3084\u925b\u7b46\u524a\u308a\u304b\u3089\u9577\u8ddd\u96e2\u30d1\u30b9\u3084\u9244\u9053\u8eca\u4e21\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u6d41\u7dda\u578b\u30c7\u30b6\u30a4\u30f3\u3067\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306b\u5909\u3048\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30bf\u30d0\u30b3\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u304b\u3089\u5927\u7d71\u9818\u5c02\u7528\u6a5f\u30a8\u30a2\u30d5\u30a9\u30fc\u30b9\u30fb\u30ef\u30f3\u306e\u5916\u88c5\u306a\u3069\u3082\u624b\u304c\u3051\u305f\u3001\u307e\u3055\u306b<strong>20\u4e16\u7d00\u306e\u4ee3\u8868\u7684\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u3072\u3068\u308a<\/strong>\u3067\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-53980 size-medium\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Raymond_Loewy_LOC-288x400.png\" alt=\"Raymond Loewy\" width=\"288\" height=\"400\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Raymond_Loewy_LOC-288x400.png 288w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Raymond_Loewy_LOC-108x150.png 108w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Raymond_Loewy_LOC.png 303w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">Raymond Loewy by\u00a0<\/span><a style=\"font-size: 8pt;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Raymond_Loewy#\/media\/File:Raymond_Loewy_LOC.png\" target=\"_blank\" rel=\"noopener\">Wikipedia<\/a><\/p>\n<div class=\"designer-insight insight-type-b\"><\/p>\n<h3>\u30ed\u30fc\u30a6\u30a3\u306e\u300cMAYA\u7406\u8ad6\uff08Most Advanced Yet Acceptable\uff09\u300d\u304c\u73fe\u4ee3\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u3082\u901a\u7528\u3059\u308b\u666e\u904d\u6027<\/h3>\n<p>Raymond Loewy\u304c\u63d0\u5531\u3057\u305f\u300cMAYA\u7406\u8ad6\u300d\u306f\u3001\u300c\u6700\u3082\u5148\u9032\u7684\u3067\u3042\u308a\u306a\u304c\u3089\u3001\u307e\u3060\u53d7\u3051\u5165\u308c\u53ef\u80fd\u306a\u7bc4\u56f2\u306b\u53ce\u307e\u3063\u3066\u3044\u308b\u30c7\u30b6\u30a4\u30f3\u300d\u304c\u6700\u3082\u6210\u529f\u3059\u308b\u3001\u3068\u3044\u3046\u8003\u3048\u65b9\u3067\u3059\u3002\u5148\u9032\u7684\u3059\u304e\u308b\u3068\u6d88\u8cbb\u8005\u304c\u7406\u89e3\u3067\u304d\u305a\u62d2\u7d76\u3057\u3001\u4fdd\u5b88\u7684\u3059\u304e\u308b\u3068\u8ab0\u306e\u76ee\u306b\u3082\u6b62\u307e\u3089\u306a\u3044\u3002\u305d\u306e\u9593\u306e\u30b9\u30a4\u30fc\u30c8\u30b9\u30dd\u30c3\u30c8\u3092\u72d9\u3046\u3002<\/p>\n<p>\u3053\u306e\u7406\u8ad6\u306f\u300150\u5e74\u4ee5\u4e0a\u524d\u306b\u63d0\u5531\u3055\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u73fe\u4ee3\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u30c7\u30b6\u30a4\u30f3\u3001Web\u30c7\u30b6\u30a4\u30f3\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3\u3059\u3079\u3066\u306b\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u9769\u65b0\u6027\u3068\u89aa\u3057\u307f\u3084\u3059\u3055\u306e\u30d0\u30e9\u30f3\u30b9\u306b\u8ff7\u3063\u305f\u3068\u304d\u3001\u300cMAYA\u306e\u30b9\u30a4\u30fc\u30c8\u30b9\u30dd\u30c3\u30c8\u306f\u3069\u3053\u304b\u300d\u3092\u554f\u3044\u76f4\u3059\u3053\u3068\u304c\u3001\u6d88\u8cbb\u8005\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u308b\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u8fd1\u9053\u3067\u3059\u3002<\/p>\n<p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a8a8a8;color:#a8a8a8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a8a8a8;color:#a8a8a8\" class=\"arrow-unsorted-368013\" 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href=\"https:\/\/amix-design.com\/asoboad\/blog-1035-34201.html\/#%E3%83%95%E3%83%A9%E3%83%B3%E3%82%B9%E3%81%A7%E7%94%9F%E3%81%BE%E3%82%8C%E3%80%81%E7%B1%B3%E5%9B%BD%E3%81%A7%E6%B4%BB%E8%BA%8D%E3%81%97%E3%80%81%E3%83%95%E3%83%A9%E3%83%B3%E3%82%B9%E3%81%A7%E6%B0%B8%E7%9C%A0\" >\u30d5\u30e9\u30f3\u30b9\u3067\u751f\u307e\u308c\u3001\u7c73\u56fd\u3067\u6d3b\u8e8d\u3057\u3001\u30d5\u30e9\u30f3\u30b9\u3067\u6c38\u7720<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%81%9D%E3%82%8C%E3%81%AF%E8%A4%87%E5%86%99%E6%A9%9F%E3%81%8B%E3%82%89%E5%A7%8B%E3%81%BE%E3%81%A3%E3%81%9F\"><\/span>\u305d\u308c\u306f\u8907\u5199\u6a5f\u304b\u3089\u59cb\u307e\u3063\u305f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ed\u30fc\u30a6\u30a3\u306f1929\u5e74\u306b\u30b2\u30b9\u30c6\u30c3\u30c8\u30ca\u30fc\u793e\u304b\u3089\u8907\u5199\u6a5f\u306e\u5916\u89b3\u306e\u6539\u826f\u3092\u4f9d\u983c\u3055\u308c\u307e\u3059\u3002\u540c\u793e\u306b\u9650\u3089\u305a\u305d\u306e\u3053\u308d\u306e\u88fd\u54c1\u306e\u5916\u89b3\u306f\u3001\u90e8\u54c1\u3092\u7d44\u307f\u4e0a\u3052\u305f\u3060\u3051\u3068\u3044\u3063\u305f\u3082\u306e\u3067\u3057\u305f\u3002<\/p>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/341569952960333577\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u8907\u5199\u6a5f\u306e\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u5f7c\u306f\u30b9\u30c1\u30fc\u30eb\u88fd\u306e\u9ed2\u3044\u30b1\u30fc\u30b9\u3092\u30c7\u30b6\u30a4\u30f3\u3057\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u6a5f\u80fd\u7684\u306a\u88fd\u54c1\u306b\u4ed5\u4e0a\u3052\u307e\u3057\u305f\u3002\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\uff08industrial design\uff09\u3068\u3044\u3046\u8a00\u8449\u304c\u751f\u307e\u308c\u308b\u524d\u306b\u30ed\u30fc\u30a6\u30a3\u304c\u521d\u3081\u3066\u304a\u3053\u306a\u3063\u305f\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u3002\u3053\u308c\u304c\u8a55\u4fa1\u3055\u308c\u3001\u30b3\u30fc\u30eb\u30c9\u30b9\u30dd\u30c3\u30c8\uff08Coldspot\uff09\u51b7\u8535\u5eab\u306e\u4ed5\u4e8b\u304c\u7d9a\u304d\u307e\u3059\u3002\u30ed\u30fc\u30a6\u30a3\u306f\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u8a8d\u77e5\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E9%89%84%E9%81%93%E8%BB%8A%E4%B8%A1%E3%81%AE%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\"><\/span>\u9244\u9053\u8eca\u4e21\u306e\u30c7\u30b6\u30a4\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1937\u5e74\u306b\u306f\u30da\u30f3\u30b7\u30eb\u30d0\u30cb\u30a2\u9244\u9053\u306e\u305f\u3081\u306b\u84b8\u6c17\u6a5f\u95a2\u8eca\u3084\u96fb\u6c17\u6a5f\u95a2\u8eca\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u59cb\u3081\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53787\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03.jpg\" alt=\"\u9244\u9053\u8eca\u4e21\u306e\u30c7\u30b6\u30a4\u30f3\" width=\"900\" height=\"465\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03.jpg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03-611x316.jpg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03-630x326.jpg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03-150x78.jpg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/b977d4c9837c87334a88abef8ec9ab03-768x397.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>20\u4e16\u7d00\u524d\u534a\u30da\u30f3\u30b7\u30eb\u30d0\u30cb\u30a2\u9244\u9053\u306f\u7c73\u56fd\u6700\u5927\u898f\u6a21\u306e\u9244\u9053\u4f1a\u793e\u3067\u3057\u305f\u3002\u30ed\u30fc\u30a6\u30a3\u304c\u30c7\u30b6\u30a4\u30f3\u3057\u305fS1\u5f62\u3001T1\u5f62\u3068\u3044\u3063\u305f\u84b8\u6c17\u6a5f\u95a2\u8eca\u306f\u4e38\u307f\u3092\u5e2f\u3073\u305f\u6d41\u7dda\u578b\u3067\u98db\u884c\u6a5f\u3084\u5b87\u5b99\u8239\u3092\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u7f8e\u3057\u3044\u5916\u89b3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%AD%E3%82%B4%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\"><\/span>\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"kiji-2\">\u30b9\u30c1\u30e5\u30fc\u30c9\u30d9\u30a4\u30ab\u30fc\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p>\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306e\u30c7\u30b6\u30a4\u30f3\u4e8b\u52d9\u6240\u306f1930\u5e74\u4ee3\u306e\u5f8c\u534a\u304b\u3089\u4ee3\u8868\u7684\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u3072\u3068\u3064\u3067\u3042\u308b\u30b9\u30c1\u30e5\u30fc\u30c9\u30d9\u30a4\u30ab\u30fc\u3068\u95a2\u308f\u308a\u3092\u6301\u3061\u307e\u3059\u3002\u6d41\u7dda\u578b\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3092\u6301\u3064\u6b74\u53f2\u7684\u306a\u30e2\u30c7\u30eb\u3092\u3044\u304f\u3064\u304b\u767a\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u30e1\u30fc\u30ab\u30fc\u306e\u30ed\u30b4\u3082\u30ed\u30fc\u30a6\u30a3\u304c\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u307e\u3057\u305f\u3002\u305d\u308c\u307e\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u30b7\u30f3\u30dc\u30eb\u306f\u8eca\u8f2a\u306b\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u91cd\u306d\u305f\u7d20\u6734\u306a\u30de\u30fc\u30af\u3067\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34202\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Studebakerlogo1940s.png\" alt=\"\u30b9\u30c6\u30e5\u30fc\u30c9\u30d9\u30a4\u30ab\u30fc\u306e\u30ed\u30b4\" width=\"296\" height=\"288\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Studebakerlogo1940s.png 296w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/Studebakerlogo1940s-150x146.png 150w\" sizes=\"auto, (max-width: 296px) 100vw, 296px\" \/><\/p>\n<p>\u305d\u308c\u3092\u6d41\u308c\u308b\u3088\u3046\u306a\u300cS\u300d\u3092\u4f7f\u3063\u305f\u30b7\u30f3\u30d7\u30eb\u306a\u30ef\u30fc\u30c9\u30ed\u30b4\u306b\u5909\u66f4\u3057\u307e\u3057\u305f\u3002\u3044\u307e\u898b\u3066\u3082\uff11\u4e16\u7d00\u524d\u306b\u4f5c\u3089\u308c\u305f\u3068\u306f\u601d\u3048\u306a\u3044\u3068\u3066\u3082\u30b9\u30bf\u30a4\u30ea\u30c3\u30b7\u30e5\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u77f3\u6cb9\u30d6\u30e9\u30f3\u30c9\u300c\u30a8\u30af\u30bd\u30f3\u300d\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p>\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30f3\u3067\u540d\u58f0\u3092\u99b3\u305b\u305f\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u3067\u3059\u304c\u3001\u591a\u304f\u306e\u4e16\u754c\u7684\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30b4\u3082\u30c7\u30b6\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53788\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b.jpeg\" alt=\"\u30a8\u30af\u30bd\u30f3\u306e\u4f1a\u793e\u30ed\u30b4\" width=\"900\" height=\"619\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b-582x400.jpeg 582w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b-630x433.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b-150x103.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/266c86930d920e10d9bcb794362c801b-768x528.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb\u30a8\u30af\u30bd\u30f3\u306e\u30ed\u30b4 \/ wolterke &#8211; stock.adobe.com<\/span><\/p>\n<p>\u77f3\u6cb9\u5927\u624b\u306e\u30a8\u30af\u30bd\u30f3\uff08Exxon\uff09\u306e\u30ed\u30b4\u3082\u30ed\u30fc\u30a6\u30a3\u306e\u624b\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u77f3\u6cb9\u4f1a\u793e\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30fb\u30aa\u30a4\u30eb\u30fb\u30aa\u30d6\u30fb\u30cb\u30e5\u30fc\u30b8\u30e3\u30fc\u30b8\u30fc\u306f\u30a8\u30c3\u30bd\uff08Esso\uff09\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u3092\u4f7f\u3063\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u4ed6\u793e\u304b\u3089\u306e\u8a34\u3048\u3067\u7c73\u56fd\u5185\u3067\u306f\u30a8\u30c3\u30bd\u30d6\u30e9\u30f3\u30c9\u306e\u4f7f\u7528\u3092\u7279\u5b9a\u306e\u5730\u57df\u3060\u3051\u306b\u5236\u9650\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u4ee5\u5916\u306e\u5730\u57df\u3067\u4f7f\u3046\u305f\u3081\u306e\u4ee3\u308f\u308a\u306e\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u5fc5\u8981\u306b\u306a\u3063\u305f\u540c\u793e\u306f\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306b\u4f9d\u983c\u3057\u307e\u3059\u3002<\/p>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/440156563553464624\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u30ed\u30b4\u306e\u30e9\u30d5\u30b9\u30b1\u30c3\u30c1<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u5f7c\u306f\u300cExxon\u300d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u925b\u7b46\u66f8\u304d\u306e\u30e9\u30d5\u30b9\u30b1\u30c3\u30c176\u6848\u3068\u3068\u3082\u306b\u63d0\u6848\u3057\u305f\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3044\u305a\u308c\u3082\u3075\u305f\u3064\u306e\u30a8\u30c3\u30af\u30b9\u300cxx\u300d\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u7f6e\u3044\u305f\u6848\u3067\u3059\u304c\u3001\u3053\u308c\u306f\u300cEsso\u300d\u306e\u300css\u300d\u3092\u610f\u8b58\u3057\u305f\u3082\u306e\u3067\u3042\u308a\u3001\u53e4\u3044\u30d6\u30e9\u30f3\u30c9\u304c\u65b0\u3057\u3044\u30d6\u30e9\u30f3\u30c9\u306b\u5909\u308f\u3063\u305f\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u6700\u7d42\u7684\u306a\u30ed\u30b4\u306e\u3064\u306a\u304c\u3063\u305f\u300cX\u300d\u306f\u4fe1\u983c\u6027\u3092\u8868\u73fe\u3057\u3066\u3044\u308b\u3068\u3082\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30ed\u30fc\u30a6\u30a3\u306e\u63d0\u6848\u306e\u6570\u5e74\u5f8c\u30011972\u5e74\u306b\u30b9\u30bf\u30f3\u30c0\u30fc\u30c9\u30fb\u30aa\u30a4\u30eb\u30fb\u30aa\u30d6\u30fb\u30cb\u30e5\u30fc\u30b8\u30e3\u30fc\u30b8\u30fc\u793e\u306f\u3001\u793e\u540d\u81ea\u4f53\u3092\u300cExxon Corporation\u300d\u306b\u5909\u66f4\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3061\u306a\u307f\u306b\u30a8\u30af\u30bd\u30f3\u306f1999\u5e74\u306b\u540c\u3058\u304f\u77f3\u6cb9\u5927\u624b\u306e\u30e2\u30fc\u30d3\u30eb\uff08Mobil\uff09\u3068\u5408\u4f75\u3057\u3001\u793e\u540d\u306f\u30a8\u30af\u30bd\u30f3\u30e2\u30fc\u30d3\u30eb\u306b\u5909\u308f\u308a\u307e\u3057\u305f\u304c\u3001\u30e2\u30fc\u30d3\u30eb\u306e\u30ed\u30b4\u306f<a href=\"https:\/\/amix-design.com\/asoboad\/blog-949-24979.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff08Chermayeff &amp; Geismar\uff09<\/a>\u304c\u5236\u4f5c\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u77f3\u6cb9\u30d6\u30e9\u30f3\u30c9\u300c\u30b7\u30a7\u30eb\u300d\u300cBP\u300d\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p>\u30ed\u30fc\u30a6\u30a3\u306f\u307b\u304b\u306b\u3082\u4e16\u754c\u7684\u306a\u77f3\u6cb9\u30d6\u30e9\u30f3\u30c9\u3092\u624b\u304c\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53789\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711.jpeg\" alt=\"\u30b7\u30a7\u30eb\u77f3\u6cb9\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\" width=\"900\" height=\"587\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711-611x400.jpeg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711-630x411.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711-150x98.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/2032f2a160158dee4db78fa42e58d711-768x501.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb\u30b7\u30a7\u30eb\u306e\u30ed\u30b4 \/ Alexandr Blinov &#8211; stock.adobe.com<\/span><\/p>\n<p>\u77f3\u6cb9\u3092\u4e2d\u5fc3\u306b\u30a8\u30cd\u30eb\u30ae\u30fc\u4e8b\u696d\u3092\u304a\u3053\u306a\u3063\u3066\u3044\u308b\u30ed\u30a4\u30e4\u30eb\u30fb\u30c0\u30c3\u30c1\u30fb\u30b7\u30a7\u30eb\uff08Royal Dutch Shell\uff09\u306e\u6709\u540d\u306a\u30db\u30bf\u30c6\u8c9d\u306e\u30ed\u30b4\u30de\u30fc\u30af\u306f\u3001\u8d77\u6e90\u309220\u4e16\u7d00\u521d\u982d\u307e\u3067\u9061\u308a\u307e\u3059\u3002\u5f53\u521d\u306f\u5199\u5b9f\u7684\u3060\u3063\u305f\u56f3\u67c4\u306f\u5f90\u3005\u306b\u30b7\u30f3\u30d7\u30eb\u306b\u306a\u308a\u3001\u8272\u304c\u8d64\u3068\u9ec4\u306b\u6c7a\u307e\u308b\u306a\u3069\u3001\u6642\u306e\u6d41\u308c\u3068\u3068\u3082\u306b\u5c11\u3057\u305a\u3064\u5909\u308f\u3063\u3066\u3044\u3063\u305f\u30ed\u30b4\u3067\u3059\u304c\u3001\u73fe\u5728\u4f7f\u308f\u308c\u3066\u3044\u308b\u30ed\u30b4\u306f1971\u5e74\u306b\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u304c\u624b\u304c\u3051\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53790\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/6550bf60939d3a5c09a33697170f5804.jpeg\" alt=\"\u30d6\u30ea\u30c6\u30a3\u30c3\u30b7\u30e5\u30fb\u30da\u30c8\u30ed\u30ea\u30a2\u30e0\u306e\u30ed\u30b4\" width=\"534\" height=\"800\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/6550bf60939d3a5c09a33697170f5804.jpeg 534w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/6550bf60939d3a5c09a33697170f5804-267x400.jpeg 267w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/6550bf60939d3a5c09a33697170f5804-100x150.jpeg 100w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb\u30d6\u30ea\u30c6\u30a3\u30c3\u30b7\u30e5\u30fb\u30da\u30c8\u30ed\u30ea\u30a2\u30e0\u306e\u65e7\u30ed\u30b4 \/ hansenn &#8211; stock.adobe.com<\/span><\/p>\n<p>\u82f1\u56fd\u767a\u7965\u306e\u30d6\u30ea\u30c6\u30a3\u30c3\u30b7\u30e5\u30fb\u30da\u30c8\u30ed\u30ea\u30a2\u30e0\uff08British Petroleum\u3001\u7565\u79f0BP\uff09\u306f\u76fe\u3068BP\u306e\u6587\u5b57\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30ed\u30b4\u30921930\u5e74\u304b\u30892000\u5e74\u307e\u3067\u4f7f\u3063\u3066\u3044\u307e\u3057\u305f\u3002\u6642\u4ee3\u3068\u3068\u3082\u306b\u5c11\u3057\u305a\u3064\u4fee\u6b63\u304c\u65bd\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u30011989\u5e74\u304b\u30892000\u5e74\u307e\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u30ed\u30b4\u3082\u30ed\u30fc\u30a6\u30a3\u306e\u624b\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u30a2\u30f3\u30d3\u30b0\u30e9\u30e0\u30fb\u30ed\u30b4<\/h3>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Ambigram_New_Man_logo_metal_button_on_a_shirt_animated_gif.gif\" target=\"_blank\" rel=\"&quot;nofollow noopener\">New Man\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Wikipedia)<\/span><\/em><\/p>\n<p>\u30ed\u30fc\u30a6\u30a3\u304c1969\u5e74\u306b\u5236\u4f5c\u3057\u305f\u30d5\u30e9\u30f3\u30b9\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u300cNew Man\u300d\u306e\u30ed\u30b4\u306f\u3001180\u5ea6\u56de\u8ee2\u3055\u305b\u3066\u3082\u5168\u304f\u540c\u3058\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u8907\u6570\u306e\u89d2\u5ea6\u304b\u3089\u8aad\u3081\u308b\u30b0\u30e9\u30d5\u30a3\u30ab\u30eb\u306a\u6587\u5b57\u306f\u30a2\u30f3\u30d3\u30b0\u30e9\u30e0\uff08ambigram\uff09\u3068\u547c\u3070\u308c\u307e\u3059\u3002\u30ed\u30fc\u30a6\u30a3\u306e\u300cNew Man\u300d\u306f\u4eca\u3067\u3082\u30a2\u30f3\u30d3\u30b0\u30e9\u30e0\u3092\u4f7f\u3063\u305f\u4ee3\u8868\u7684\u306a\u30ed\u30b4\u306e\u3072\u3068\u3064\u306b\u6570\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E4%B8%96%E7%95%8C%E7%9A%84%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%81%AE%E3%83%91%E3%83%83%E3%82%B1%E3%83%BC%E3%82%B8%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3\"><\/span>\u4e16\u754c\u7684\u30d6\u30e9\u30f3\u30c9\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u30c7\u30b6\u30a4\u30f3<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"kiji-2\">\u30b3\u30ab\u30b3\u30fc\u30e9\u793e\u306e\u30c7\u30b6\u30a4\u30f3<\/h3>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/809381364262406907\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u914d\u9001\u30c8\u30e9\u30c3\u30af\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>1940\u5e74\u4ee3\u306b\u30b6\u30fb\u30b3\u30ab\u30fb\u30b3\u30fc\u30e9\u30fb\u30ab\u30f3\u30d1\u30cb\u30fc\uff08The Coca-Cola Company\uff09\u306e\u30af\u30fc\u30e9\u30fc\u30dc\u30c3\u30af\u30b9\u3084\u30c9\u30ea\u30f3\u30af\u30fb\u30c7\u30a3\u30b9\u30da\u30f3\u30b5\u30fc\u3001\u914d\u9001\u30c8\u30e9\u30c3\u30af\u306a\u3069\u3092\u30ea\u30fb\u30c7\u30b6\u30a4\u30f3\u3057\u307e\u3057\u305f\u3002\u3044\u305a\u308c\u3082\u7f8e\u3057\u3055\u3068\u6a5f\u80fd\u6027\u3092\u517c\u306d\u5099\u3048\u305f\u3082\u306e\u3067\u3001\u4e2d\u3067\u3082\u914d\u9001\u30c8\u30e9\u30c3\u30af\u306f\u914d\u9054\u54e1\u306e\u8981\u671b\u306b\u5fdc\u3048\u3066\u8a2d\u8a08\u3057\u76f4\u3057\u3066\u4f7f\u3044\u52dd\u624b\u3092\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u306a\u304a\u3001\u3042\u306e\u66f2\u7dda\u7684\u306a\u30dc\u30c8\u30eb\u306e\u30aa\u30ea\u30b8\u30ca\u30eb\u30c7\u30b6\u30a4\u30f3\u3092\u30ed\u30fc\u30a6\u30a3\u304c\u304a\u3053\u306a\u3063\u305f\u3068\u8aa4\u89e3\u3055\u308c\u308b\u3053\u3068\u3082\u591a\u3044\u3088\u3046\u3067\u3059\u304c\u3001\u5f8c\u306b\u767a\u58f2\u3055\u308c\u305f\u30b5\u30a4\u30ba\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30fb\u30c7\u30b6\u30a4\u30f3\u306b\u5f7c\u306f\u95a2\u308f\u3063\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u30ca\u30d3\u30b9\u30b3\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53791\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0.jpeg\" alt=\"\u30ca\u30d3\u30b9\u30b3\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\" width=\"900\" height=\"506\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0-611x344.jpeg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0-630x354.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0-150x84.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/09\/abe04034cfcaded546b908a6abfdd2c0-768x432.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb\u30ca\u30d3\u30b9\u30b3\u306e\u30ed\u30b4 \/ <\/span><span style=\"font-size: 8pt; color: #808080;\">&#8220;&gt;Koukichi Takahashi &#8211; stock.adobe.com<\/span><\/p>\n<p>\u30d3\u30b9\u30b1\u30c3\u30c8\u306a\u3069\u3067\u6709\u540d\u306a\u30ca\u30d3\u30b9\u30b3\uff08Nabisco\uff09\u306e\u30ed\u30b4\u306f\u3001\u6955\u5186\u5f62\u306e\u4e0a\u306b\u30a2\u30f3\u30c6\u30ca\u306e\u3088\u3046\u306a\u5341\u5b57\u67b6\u3092\u4e57\u305b\u305f\u5370\u8c61\u7684\u306a\u3082\u306e\u3067\u3059\u3002\u8d64\u5b57\u306b\u767d\u3067\u8868\u3055\u308c\u305f\u3053\u306e\u30ed\u30b4\u306f1900\u5e74\u304b\u3089\u4f7f\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u3092\u4e09\u89d2\u5f62\u306b\u3057\u3066\u30d1\u30c3\u30b1\u30fc\u30b8\u306e\u5de6\u4e0a\u9685\u306b\u659c\u3081\u306b\u30ec\u30a4\u30a2\u30a6\u30c8\u3057\u305f\u306e\u304c\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E5%AE%87%E5%AE%99%E3%82%B9%E3%83%86%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%AE%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88\"><\/span>\u5b87\u5b99\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/516365913526419914\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u5b87\u5b99\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u30a2\u30e1\u30ea\u30ab\u822a\u7a7a\u5b87\u5b99\u5c40\uff08NASA\uff09\u306f\u300160\u5e74\u4ee3\u521d\u982d\u304b\u308970\u5e74\u4ee3\u672b\u307e\u3067\u4eba\u985e\u3092\u6708\u306b\u9001\u308b\u305f\u3081\u306e\u300c\u30a2\u30dd\u30ed\u300d\u8a08\u753b\u3068\u5b87\u5b99\u3067\u5b9f\u9a13\u3059\u308b\u305f\u3081\u306e\u5b87\u5b99\u30b9\u30c6\u30fc\u30b7\u30e7\u30f3\u300c\u30b9\u30ab\u30a4\u30e9\u30d6\u300d\u8a08\u753b\u3092\u7d9a\u3051\u307e\u3057\u305f\u3002\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306f1967\u5e74\u304b\u30891973\u5e74\u307e\u3067\u3001\u5b87\u5b99\u3067\u306e\u5c45\u4f4f\u6027\u3084\u5feb\u9069\u3055\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306e\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3068\u3057\u3066NASA\u306b\u8ca2\u732e\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u9762\u767d\u3044\u30a8\u30d4\u30bd\u30fc\u30c9\u304c\u3042\u308a\u307e\u3059\u30021968\u5e74\u306b\u6620\u753b\u300e2001\u5e74\u5b87\u5b99\u306e\u65c5\u300f\u304c\u516c\u958b\u3055\u308c\u305f\u6642\u3001\u30b9\u30ab\u30a4\u30e9\u30d6\u8a08\u753b\u306b\u95a2\u308f\u3063\u3066\u3044\u308b\u30ed\u30fc\u30a6\u30a3\u4e8b\u52d9\u6240\u306e\u30c7\u30b6\u30a4\u30ca\u30fc\u305f\u3061\u306b\u3001\u300c\u7c73\u56fd\u5b87\u5b99\u958b\u767a\u306e\u7236\u300d\u30f4\u30a7\u30eb\u30ca\u30fc\u30fb\u30d5\u30a9\u30f3\u30fb\u30d6\u30e9\u30a6\u30f3\uff08Wernher von Braun\uff09\u535a\u58eb\u304c\u305d\u306e\u6620\u753b\u3092\u898b\u308b\u3088\u3046\u306b\u9032\u3081\u305f\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u3068\u3082\u304b\u304f\u3001\u30b9\u30ab\u30a4\u30e9\u30d6\u8a08\u753b\u3067\u306f\u5b87\u5b99\u98db\u884c\u58eb\u304c\u8239\u5185\u3067\u904e\u3054\u3059\u6642\u9593\u304c\u975e\u5e38\u306b\u9577\u304f\u306a\u3063\u305f\u306e\u3067\u3001\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u3092\u306f\u3058\u3081\u3068\u3059\u308b\u30c7\u30b6\u30a4\u30ca\u30fc\u305f\u3061\u306f\u65b0\u305f\u306b\u8239\u5185\u306e\u914d\u8272\u306a\u3069\u306b\u3082\u6ce8\u610f\u3092\u6255\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30a2\u30a4\u30c7\u30a2\u306b\u3088\u308a\u72ed\u304f\u9589\u3056\u3055\u308c\u305f\u7121\u91cd\u529b\u306e\u5ba4\u5185\u3067\u98db\u884c\u58eb\u305f\u3061\u304c\u4f55\u9031\u9593\u3082\u5feb\u9069\u306b\u4efb\u52d9\u3092\u9042\u884c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<div class=\"designer-insight insight-type-b\"><\/p>\n<h3>\u30ed\u30fc\u30a6\u30a3\u304c\u300c\u6a5f\u95a2\u8eca\u304b\u3089\u53e3\u7d05\u307e\u3067\u300d\u3092\u30c7\u30b6\u30a4\u30f3\u3067\u304d\u305f\u7406\u7531\u306f\u300c\u5f62\u306e\u539f\u7406\u300d\u3092\u7406\u89e3\u3057\u3066\u3044\u305f\u304b\u3089<\/h3>\n<p>\u30ed\u30fc\u30a6\u30a3\u306f\u6a5f\u95a2\u8eca\u3001\u81ea\u52d5\u8eca\u3001\u51b7\u8535\u5eab\u3001\u30bf\u30d0\u30b3\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\uff08\u30e9\u30c3\u30ad\u30fc\u30b9\u30c8\u30e9\u30a4\u30af\uff09\u3001NASA\u306e\u30b9\u30ab\u30a4\u30e9\u30d6\u307e\u3067\u3001\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u5e45\u5e83\u3044\u9818\u57df\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u624b\u304c\u3051\u307e\u3057\u305f\u3002\u3053\u306e\u632f\u308a\u5e45\u304c\u53ef\u80fd\u3060\u3063\u305f\u306e\u306f\u3001\u500b\u3005\u306e\u88fd\u54c1\u306e\u77e5\u8b58\u3067\u306f\u306a\u304f\u300c\u5f62\u304c\u4eba\u9593\u306e\u5fc3\u7406\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306e\u539f\u7406\u300d\u3092\u7406\u89e3\u3057\u3066\u3044\u305f\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u300c\u6d41\u7dda\u578b\u306f\u524d\u9032\u3068\u901f\u5ea6\u3092\u611f\u3058\u3055\u305b\u308b\u300d\u300c\u4e38\u307f\u306f\u5b89\u5168\u3068\u89aa\u3057\u307f\u3092\u611f\u3058\u3055\u305b\u308b\u300d\u300c\u5de6\u53f3\u5bfe\u79f0\u306f\u5b89\u5b9a\u611f\u3092\u4e0e\u3048\u308b\u300d\u3002\u3053\u3046\u3057\u305f\u5f62\u3068\u5fc3\u7406\u306e\u95a2\u4fc2\u306f\u3001\u88fd\u54c1\u306e\u7a2e\u985e\u304c\u5909\u308f\u3063\u3066\u3082\u5171\u901a\u3067\u3059\u3002\u7279\u5b9a\u306e\u696d\u754c\u306e\u77e5\u8b58\u3092\u8d85\u3048\u305f\u300c\u5f62\u306e\u539f\u7406\u300d\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u696d\u754c\u6a2a\u65ad\u7684\u306b\u6d3b\u8e8d\u3059\u308b\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u57fa\u76e4\u7684\u306a\u80fd\u529b\u3067\u3059\u3002<\/p>\n<p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E6%B3%95%E5%89%87%E3%80%8CMAYA%E3%80%8D\"><\/span>\u30c7\u30b6\u30a4\u30f3\u6cd5\u5247\u300cMAYA\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306f\u6210\u529f\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u306e\u6cd5\u5247\u3092\u767a\u898b\u3057\u3001\u305d\u308c\u3092<strong>\u300cMost Advanced, Yet Acceptable\u300d<\/strong>\u3068\u8868\u73fe\u3057\u307e\u3057\u305f\u3002<strong>\u300c\u3082\u3063\u3068\u3082\u5148\u9032\u7684\u3060\u304c\u53d7\u3051\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u300d<\/strong>\u3068\u3044\u3046\u610f\u5473\u306e\u3053\u306e\u8a00\u8449\u306e\u982d\u6587\u5b57\u3092\u3068\u3063\u3066<strong>\u300cMAYA\u306e\u6cd5\u5247\u307e\u305f\u306f\u539f\u7406\u300d\uff08MAYA priciple\uff09<\/strong>\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300c\u65b0\u3057\u3044\u3082\u306e\u3078\u306e\u8208\u5473\u300d\u3068\u300c\u898b\u6163\u308c\u306a\u3044\u3082\u306e\u3078\u306e\u62b5\u6297\u300d\u3068\u3044\u3046\uff12\u3064\u306e\u77db\u76fe\u3059\u308b\u5fc3\u7406\u3092\u6d88\u8cbb\u8005\u306f\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u30ed\u30fc\u30a6\u30a3\u306f\u767a\u898b\u3057\u307e\u3057\u305f\u3002\u6d88\u8cbb\u8005\u306f\u65b0\u5947\u306a\u3082\u306e\u306b\u60f9\u304b\u308c\u308b\u3051\u308c\u3069\u3082\u3001\u65b0\u3057\u3059\u304e\u308b\u3068\u6050\u308c\u3092\u62b1\u3044\u3066\u3057\u307e\u3046\u70ba\u3001\u305d\u306e\u3061\u3087\u3046\u3069\u3044\u3044\u30d0\u30e9\u30f3\u30b9\u306e\u72b6\u614b\u3092<strong>\u300cMost Advanced, Yet Acceptable\u300d\uff08\u3082\u3063\u3068\u3082\u5148\u9032\u7684\u3060\u304c\u53d7\u3051\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\uff09<\/strong>\u3068\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u30c7\u30b6\u30a4\u30f3\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306bMAYA\u6cd5\u5247\u3092\u9069\u7528\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%95%E3%83%A9%E3%83%B3%E3%82%B9%E3%81%A7%E7%94%9F%E3%81%BE%E3%82%8C%E3%80%81%E7%B1%B3%E5%9B%BD%E3%81%A7%E6%B4%BB%E8%BA%8D%E3%81%97%E3%80%81%E3%83%95%E3%83%A9%E3%83%B3%E3%82%B9%E3%81%A7%E6%B0%B8%E7%9C%A0\"><\/span>\u30d5\u30e9\u30f3\u30b9\u3067\u751f\u307e\u308c\u3001\u7c73\u56fd\u3067\u6d3b\u8e8d\u3057\u3001\u30d5\u30e9\u30f3\u30b9\u3067\u6c38\u7720<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306f1893\u5e74\u306b\u30d5\u30e9\u30f3\u30b9\u306e\u30d1\u30ea\u3067\u751f\u307e\u308c\u307e\u3057\u305f\u3002\u7b2c\u4e00\u6b21\u4e16\u754c\u5927\u6226\u306b\u5f93\u8ecd\u3057\u305f\u306e\u30611919\u5e74\u306b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u79fb\u308a\u307e\u3059\u3002<\/p>\n<p>\u5143\u3005\u30ad\u30e3\u30ea\u30a2\u306e\u30b9\u30bf\u30fc\u30c8\u306f\u3001\u30e1\u30a4\u30b7\u30fc\u30ba\u767e\u8ca8\u5e97\uff08Macy&#8217;s\uff09\u306a\u3069\u306e\u5e97\u8217\u88c5\u98fe\u306e\u4ed5\u4e8b\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u8a8c\u300e\u30f4\u30a9\u30fc\u30b0\u300f\uff08Vogue\uff09\u306e\u30a4\u30e9\u30b9\u30c8\u3092\u63cf\u3044\u305f\u308a\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u30011929\u5e74\u306e\u30b2\u30b9\u30c6\u30c3\u30c8\u30ca\u30fc\u8907\u5199\u6a5f\u3092\u76ae\u5207\u308a\u306b\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30fb\u30c7\u30b6\u30a4\u30ca\u30fc\u3068\u3057\u3066\u306e\u8f1d\u304b\u3057\u3044\u7d4c\u6b74\u304c\u59cb\u307e\u308a\u307e\u3059\u30021980\u5e74\u306b87\u6b73\u3067\u5f15\u9000\u3057\u30d5\u30e9\u30f3\u30b9\u3078\u623b\u308a\u30011986\u5e74\u306b\u30e2\u30f3\u30c6\u30ab\u30eb\u30ed\u3067\u6c38\u7720\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\uff08Raymond Loewy\uff09<\/strong><br \/>\n1893\u5e74\u301c1986\u5e74<br \/>\n\u30d5\u30e9\u30f3\u30b9\u30fb\u7c73\u56fd<br \/>\n\u30a4\u30f3\u30c0\u30b9\u30c8\u30ea\u30a2\u30eb\u30c7\u30b6\u30a4\u30ca\u30fc<\/p>\n<hr \/>\n<p><span style=\"font-size: 8pt;\">\u3010\u53c2\u8003\u8cc7\u6599\u3011<br \/>\n\u30fb<a href=\"https:\/\/en.wikipedia.org\/wiki\/Raymond_Loewy\" target=\"_blank\" rel=\"noopener noreferrer\">Raymond Loewy\u3001Wikipedia<\/a>\uff08https:\/\/en.wikipedia.org\/wiki\/Raymond_Loewy\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.raymondloewy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Official Website of Raymond Loewy<\/a>\uff08https:\/\/www.raymondloewy.com\/\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.slideshare.net\/LeeAnnGarrison\/garrison-uwm-early-industrial-design-raymond-loewy\" target=\"_blank\" rel=\"noopener\">Garrison uwm early industrial design raymond loewy<\/a>\uff08https:\/\/www.slideshare.net\/LeeAnnGarrison\/garrison-uwm-early-industrial-design-raymond-loewy\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.theguardian.com\/artanddesign\/gallery\/2013\/nov\/05\/raymond-loewy-timeless-designs-in-pictures\" target=\"_blank\" rel=\"noopener\">Raymond Loewy designs\u3001Art and design\u3001The Guardian<\/a><br \/>\n\uff08https:\/\/theguardian.com\/artanddesign\/gallery\/2013\/nov\/05\/raymond-loewy-timeless-designs-in-pictures\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.nytimes.com\/1979\/11\/04\/archives\/design-the-pioneer-of-streamlining-design.html\" target=\"_blank\" rel=\"noopener\">Design THE PIONEER OF STREAMLINING &#8211; The New York Times<\/a>\uff08https:\/\/www.nytimes.com\/1979\/11\/04\/archives\/design-the-pioneer-of-streamlining-design.html\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.coca-colacompany.com\/stories\/master-of-design-coke-and-the-legacy-of-raymond-loewy\" target=\"_blank\" rel=\"noopener\">Coke and the Legacy of Raymond Loewy: The Coca-Cola Company<\/a>\uff08https:\/\/www.coca-colacompany.com\/stories\/master-of-design-coke-and-the-legacy-of-raymond-loewy\uff09<br \/>\n\u30fb<\/span><span style=\"font-size: 8pt;\"><a href=\"https:\/\/www.logodesignlove.com\/exxon-logo-raymond-loewy\" target=\"_blank\" rel=\"noopener\">Exxon by Loewy | Logo Design Love<\/a>\uff08https:\/\/www.logodesignlove.com\/exxon-logo-raymond-loewy\uff09<br \/>\n\u30fb<a href=\"https:\/\/youtu.be\/8Z-qGJfaA7k\" target=\"_blank\" rel=\"noopener\">Designed Different- Raymond Loewy<\/a>\uff08https:\/\/youtu.be\/8Z-qGJfaA7k\uff09<br \/>\n\u30fb<a href=\"https:\/\/ja.wikipedia.org\/wiki\/\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u3001Wikipedia<\/a>\uff08https:\/\/ja.wikipedia.org\/wiki\/\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.cocacola.co.jp\/stories\/raymond-loewy\" target=\"_blank\" rel=\"noopener noreferrer\">20\u4e16\u7d00\u5de5\u696d\u30c7\u30b6\u30a4\u30f3\u306e\u5de8\u5320\u30ec\u30a4\u30e2\u30f3\u30c9\u30fb\u30ed\u30fc\u30a6\u30a3\u306e \u300c\u30b3\u30ab\uff65\u30b3\u30fc\u30e9\u300d\u30c7\u30b6\u30a4\u30f3\u907a\u7523: The Coca-Cola Company<\/a>\uff08https:\/\/www.cocacola.co.jp\/stories\/raymond-loewy\uff09 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30cf\u30ea\u30a6\u30c3\u30c9\u6620\u753b\u300e\u30d0\u30c3\u30af\u30fb\u30c8\u30a5\u30fb\u30b6\u30fb\u30d5\u30fc\u30c1\u30e3\u30fc\u300f\u3067\u4e3b\u4eba\u516c\u306e\u30de\u30fc\u30c6\u30a3\u3068\u30c9\u30af\u306f1955\u5e74\u306b\u30bf\u30a4\u30e0\u30b9\u30ea\u30c3\u30d7\u3057\u307e\u3059\u3002\u305d\u306e\u6642\u4ee3\u306b\u72ec\u7279\u306e\u30b9\u30bf\u30a4\u30ea\u30f3\u30b0\u3067\u4eba\u6c17\u3092\u535a\u3057\u305f\u4e57\u7528\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u3072\u3068\u3064\u306b\u30b9\u30c1\u30e5\u30fc\u30c9\u30d9\u30a4\u30ab\u30fc\uff08Studebaker\uff09\u304c\u3042\u308a&#8230;<\/p>\n","protected":false},"author":1,"featured_media":34211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rop_custom_images_group":[],"rop_custom_messages_group":[],"rop_publish_now":"initial","rop_publish_now_accounts":{"facebook_3980385735417495_327734123946950":"","facebook_3980385735417495_17841403743522282":"","facebook_3980385735417495_740220159403153":"","linkedin_uVsChElZaW_uVsChElZaW":"","linkedin_uVsChElZaW_18161485":"","twitter_724176326769274880_724176326769274880":""},"rop_publish_now_history":[],"rop_publish_now_status":"pending","footnotes":""},"categories":[111],"tags":[1236,1167,1173],"class_list":["post-34201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-overseas","tag-column","tag-post-abroad","tag-post-knowledge"],"yoast_head":"<!-- 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