{"id":24979,"date":"2019-07-29T13:16:52","date_gmt":"2019-07-29T04:16:52","guid":{"rendered":"https:\/\/amix-design.com\/asoboad\/?p=24979"},"modified":"2026-05-07T14:00:50","modified_gmt":"2026-05-07T05:00:50","slug":"blog-949","status":"publish","type":"post","link":"https:\/\/amix-design.com\/asoboad\/blog-949-24979.html","title":{"rendered":"\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff06\u30cf\u30f4\u30a3\u30f4\uff08Chermayeff &#038; Geismar &#038; Haviv\uff09- \u4e0d\u673d\u306e\u30ed\u30b4\u3092\u751f\u307f\u7d9a\u3051\u308b\u8001\u8217\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30fc\u30e0"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25027\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c.jpg\" alt=\"Chermayeff &amp; Geismar &amp; Haviv_\u30ed\u30b4\u30c7\u30b6\u30a4\u30ca\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6\" width=\"900\" height=\"481\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c.jpg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-611x327.jpg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-800x428.jpg 800w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-150x80.jpg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-768x410.jpg 768w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-560x299.jpg 560w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/7fe3879bf82079e12e35082b7f2e7b7c-630x337.jpg 630w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff06\u30cf\u30f4\u30a3\u30f4\uff08Chermayeff &amp; Geismar &amp; Haviv\uff09\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u30aa\u30d5\u30a3\u30b9\u3092\u69cb\u3048\u308b\u53e4\u304f\u3066\u65b0\u3057\u3044\u30c7\u30b6\u30a4\u30f3\u4e8b\u52d9\u6240\u3067\u3059\u3002\u300c\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u300d\u3068\u3044\u3046\u5358\u8a9e\u306e\u5b58\u5728\u3057\u306a\u3044\u6642\u4ee3\u306b\u5275\u696d\u3057\u3001\u4e00\u8cab\u3057\u3066\u660e\u77ad\u3067\u30af\u30ea\u30a2\u306a\u4f01\u696d\u30ed\u30b4\u3092\u4e16\u754c\u306b\u63d0\u4f9b\u3057\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u535a\u7269\u9928\u306a\u3069\u306e\u5c55\u793a\u3084\u74b0\u5883\u30a2\u30fc\u30c8\u306a\u3069\u306b\u3082\u6d3b\u52d5\u7bc4\u56f2\u304c\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u554f\u984c\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306b\u4e3b\u773c\u3092\u304a\u3044\u3066\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u3068\u3044\u3046\u59ff\u52e2\u306f\u73fe\u5728\u3067\u3082\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<div class=\"designer-insight insight-type-b\"><\/p>\n<h3>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u30ed\u30b4\u304c\u300c50\u5e74\u4ee5\u4e0a\u73fe\u5f79\u300d\u3067\u3042\u308b\u8a2d\u8a08\u4e0a\u306e\u5171\u901a\u70b9<\/h3>\n<p>Chase Manhattan Bank\u3001NBC\u3001PBS\u3001National Geographic\u3001Mobil\u3002\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u304c\u624b\u304c\u3051\u305f\u3053\u308c\u3089\u306e\u30ed\u30b4\u306b\u5171\u901a\u3059\u308b\u306e\u306f\u3001\u300c\u5177\u4f53\u7684\u306a\u30e2\u30c1\u30fc\u30d5\u3067\u306f\u306a\u304f\u62bd\u8c61\u7684\u306a\u5e7e\u4f55\u5b66\u5f62\u300d\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u8868\u73fe\u3057\u3066\u3044\u308b\u70b9\u3067\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u30e2\u30c1\u30fc\u30d5\uff08\u52d5\u7269\u3001\u5efa\u7269\u3001\u5546\u54c1\uff09\u306f\u3001\u6642\u4ee3\u306e\u63cf\u753b\u30b9\u30bf\u30a4\u30eb\u306b\u5f71\u97ff\u3092\u53d7\u3051\u3066\u53e4\u3073\u308b\u30ea\u30b9\u30af\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u62bd\u8c61\u7684\u306a\u5e7e\u4f55\u5b66\u5f62\u306f\u7279\u5b9a\u306e\u6642\u4ee3\u306b\u5c5e\u3055\u306a\u3044\u305f\u3081\u7d4c\u5e74\u52a3\u5316\u3057\u306b\u304f\u3044\u3002\u300c50\u5e74\u5f8c\u3082\u4f7f\u3048\u308b\u30ed\u30b4\u300d\u3092\u8a2d\u8a08\u3059\u308b\u306a\u3089\u3001\u5177\u4f53\u7684\u306a\u30e2\u30c1\u30fc\u30d5\u3088\u308a\u62bd\u8c61\u5f62\u3092\u9078\u3076\u65b9\u304c\u8010\u4e45\u6027\u304c\u9ad8\u3044\u3001\u3068\u3044\u3046\u3053\u3068\u3092\u3053\u306e\u30d5\u30a1\u30fc\u30e0\u306e\u81a8\u5927\u306a\u5b9f\u7e3e\u304c\u8a3c\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\n<\/div>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #a8a8a8;color:#a8a8a8\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #a8a8a8;color:#a8a8a8\" class=\"arrow-unsorted-368013\" 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href=\"https:\/\/amix-design.com\/asoboad\/blog-949-24979.html\/#%E3%83%88%E3%83%A0%E3%83%BB%E3%82%AC%E3%82%A4%E3%82%B9%E3%83%9E%E3%83%BC%E3%81%AE%E3%81%93%E3%81%A8%E3%81%B0\" >\u30c8\u30e0\u30fb\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u3053\u3068\u3070<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/amix-design.com\/asoboad\/blog-949-24979.html\/#%E3%82%A2%E3%82%A4%E3%83%B4%E3%82%A1%E3%83%B3%E3%83%BB%E3%83%81%E3%83%A3%E3%83%9E%E3%82%A4%E3%82%A8%E3%83%95%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/amix-design.com\/asoboad\/blog-949-24979.html\/#%E3%83%88%E3%83%A0%E3%83%BB%E3%82%AC%E3%82%A4%E3%82%B9%E3%83%9E%E3%83%BC%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff06\u30cf\u30f4\u30a3\u30f4\u306e\u30b5\u30a4\u30c8\uff08<a href=\"https:\/\/www.cghnyc.com\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.cghnyc.com<\/a>\uff09\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u540c\u4e8b\u52d9\u6240\u304c\u624b\u304c\u3051\u305f100\u3092\u8d85\u3048\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u3046\u3061\u306e\u307b\u3093\u306e\u4e00\u90e8\u306e\u30ed\u30b4\u304c\u8fce\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u3044\u305a\u308c\u3082\u7121\u99c4\u3092\u305d\u304e\u843d\u3068\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u500b\u6027\u7684\u306a\u30ed\u30b4\u3067\u3059\u3002\u5404\u30ed\u30b4\u306e\u5236\u4f5c\u5e74\u3092\u63a8\u5b9a\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u306e\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53807\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40.jpeg\" alt=\"\u30ca\u30b7\u30e7\u30ca\u30eb\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30ed\u30b4\" width=\"900\" height=\"600\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40-600x400.jpeg 600w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40-630x420.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40-150x100.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b8a7ee970a8b1d093814d0aff302dd40-768x512.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb\u30ca\u30b7\u30e7\u30ca\u30eb\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30ed\u30b4 \/ <\/span><span style=\"font-size: 8pt; color: #808080;\">&#8220;&gt;\u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0420\u0430\u0437\u0433\u0443\u043b\u044f\u0435\u0432 &#8211; stock.adobe.com<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53809\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6.jpeg\" alt=\"Barneys New York\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\" width=\"900\" height=\"600\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6-600x400.jpeg 600w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6-630x420.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6-150x100.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/b562c68829a84401397a6b059d3ca7d6-768x512.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fbBarneys New York\u306e\u30ed\u30b4 \/ wolterke &#8211; stock.adobe.com<\/span><\/p>\n<p>\u30c6\u30cb\u30b9\u306e\u5168\u7c73\u30aa\u30fc\u30d7\u30f3\uff08US Open\uff09\u306f2018\u5e74\u3001\u4e09\u5927\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u3072\u3068\u3064NBC\u306f1986\u5e74\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u5c40\u306e\u30b7\u30e7\u30a6\u30bf\u30a4\u30e0\uff08Showtime\uff09\u306f1997\u5e74\u3001\u30c1\u30a7\u30fc\u30b9\u9280\u884c\uff08Chase Bank\uff09\u306f1961\u5e74\u3001\u30ca\u30b7\u30e7\u30ca\u30eb\u30b8\u30aa\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\uff08National Geographic\uff09\u306f2002\u5e74\u3001\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u306e\u30a2\u30cb\u30de\u30eb\u30d7\u30e9\u30cd\u30c3\u30c8\uff08Animal Planet\uff092018\u5e74\u3001\u30b9\u30c6\u30fc\u30c8\u30d5\u30a1\u30fc\u30e0\u4fdd\u967a\uff08State Farm\uff09\u306f2012\u5e74\u3001\u30b9\u30df\u30bd\u30cb\u30a2\u30f3\u5354\u4f1a\uff08Smithsonian Institution\uff09\u306f1998\u5e74\u3001\u9ad8\u7d1a\u767e\u8ca8\u5e97\u30d0\u30fc\u30cb\u30fc\u30ba\u30fb\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\uff08Barneys New York\uff09\u306f1981\u5e74\u3001\u30e2\u30fc\u30d3\u30eb\uff08Mobil\uff09\u306f1964\u5e74\u3001\u97f3\u697d\u30fb\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\u4f01\u696dHitco Entertainment\u306f2018\u5e74\u3001\u751f\u7269\u591a\u69d8\u6027\u306e\u4fdd\u5168\u306b\u53d6\u308a\u7d44\u3080NGO\u30b3\u30f3\u30b5\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\uff08Conservation International\uff09\u306f2009\u5e74\u3002<\/p>\n<p>1960\u5e74\u4ee3\u304b\u30892010\u5e74\u4ee3\u307e\u3067\u306e\u3055\u307e\u3056\u307e\u306a\u6642\u671f\u306b\u3053\u308c\u3089\u306e\u30ed\u30b4\u304c\u4f5c\u3089\u308c\u305f\u3068\u3044\u3046\u306e\u306f\u9a5a\u304f\u3079\u304d\u3053\u3068\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30df\u30bd\u30cb\u30a2\u30f3\u5354\u4f1a\u306e\u30ed\u30b4\u304c2018\u5e74\u306bFisk Studio\u306b\u3088\u308a\u82e5\u5e72\u624b\u76f4\u3057\u3055\u308c\u305f\u3053\u3068\u3092\u9664\u3044\u3066\u3001\u4e0a\u8a18\u306e\u30ed\u30b4\u306f2019\u5e747\u6708\u73fe\u5728\u3059\u3079\u3066\u73fe\u5f79\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u308c\u3070\u3001\u6642\u4ee3\u306b\u5de6\u53f3\u3055\u308c\u306a\u3044\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u5f37\u3055\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>10\u5e74\u524d\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3001\u9577\u5e74\u306b\u308f\u305f\u308b\u30ad\u30e3\u30ea\u30a2\u306e\u4e2d\u3067\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u5909\u308f\u3063\u305f\u304b\u3068\u8cea\u554f\u3055\u308c\u305f\u5275\u8a2d\u30e1\u30f3\u30d0\u30fc\u306e\u30ac\u30a4\u30b9\u30de\u30fc\u306f\u6b21\u306e\u3088\u3046\u306b\u7b54\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\u79c1\u305f\u3061\u306f\u554f\u984c\u3092\u89e3\u6c7a\u3067\u304d\u308b\u6700\u5584\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u61f8\u547d\u306b\u898b\u3064\u3051\u51fa\u3057\u307e\u3059\u3002\u60f3\u50cf\u529b\u3092\u4f7f\u3063\u3066\u30a2\u30fc\u30c6\u30a3\u30b9\u30c6\u30a3\u30c3\u30af\u306a\u767a\u660e\u3092\u3057\u3001\u8a18\u61b6\u306b\u6b8b\u308b\u6709\u610f\u7fa9\u306a\u3082\u306e\u3092\u5275\u9020\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u305d\u306e\u610f\u5473\u3067\u79c1\u305f\u3061\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u307e\u3063\u305f\u304f\u5909\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u300d<\/p><\/blockquote>\n<p><strong>1960\u5e74\u4ee3\u306e\u30ed\u30b4\u30822008\u5e74\u306e\u30ed\u30b4\u3082\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u65b9\u6cd5\u306f\u672c\u8cea\u7684\u306b\u306f\u540c\u3058<\/strong>\u3060\u3068\u3044\u3046\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E4%BA%8B%E5%8B%99%E6%89%80_%E3%83%81%E3%83%A3%E3%83%9E%E3%82%A4%E3%82%A8%E3%83%95%EF%BC%86%E3%82%AC%E3%82%A4%E3%82%B9%E3%83%9E%E3%83%BC%E3%81%AE%E8%A8%AD%E7%AB%8B\"><\/span>\u30c7\u30b6\u30a4\u30f3\u4e8b\u52d9\u6240 \u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u8a2d\u7acb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30a7\u30fc\u30eb\u5927\u5b66\u3067\u77e5\u308a\u5408\u3063\u305f\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff08Ivan Chermayeff\uff09\u3068\u30c8\u30e0\u30fb\u30ac\u30a4\u30b9\u30de\u30fc\uff08Tom Geismar\uff09\u304c1957\u5e74\u306b\u4e8b\u52d9\u6240\u3092\u5275\u8a2d\u3057\u307e\u3057\u305f\u3002\u5f53\u521d\u306f\u30ed\u30d0\u30fc\u30c8\u30fb\u30d6\u30e9\u30a6\u30f3\u30b8\u30e7\u30f3\uff08Robert Brownjohn\uff09\u3082\u52a0\u308f\u3063\u3066\u3044\u305f\u306e\u3067\u30d6\u30e9\u30a6\u30f3\u30b8\u30e7\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff08Brownjohn, Chermayeff &amp; Geismar\uff09\u3068\u3044\u3046\u540d\u79f0\u3067\u3057\u305f\u304c\u3001\u307b\u3069\u306a\u304f\u30d6\u30e9\u30a6\u30f3\u30b8\u30e7\u30f3\u306f\u96e2\u8131\u3057\u307e\u3059\u3002<\/p>\n<p>1958\u5e74\u306b\u30d9\u30eb\u30ae\u30fc\u3067\u958b\u50ac\u3055\u308c\u305f\u30d6\u30ea\u30e5\u30c3\u30bb\u30eb\u4e07\u56fd\u535a\u89a7\u4f1a\u306e\u7c73\u56fd\u30d1\u30d3\u30ea\u30aa\u30f3\u306e\u5c55\u793a\u3092\uff13\u4eba\u3067\u304a\u3053\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30ab\u30e9\u30d5\u30eb\u3067\u30e2\u30c0\u30f3\u306a\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30b5\u30a4\u30f3\u3067\u7a7a\u9593\u3092\u57cb\u3081\u3066\u3001\u6d3b\u6c17\u3042\u3075\u308c\u308b\u300c\u30a2\u30e1\u30ea\u30ab\u306e\u8857\u4e26\u307f\u300d\u3092\u8868\u73fe\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u3068\u306a\u3063\u3066\u304b\u3089\uff12\u4eba\u306f\u30ec\u30b3\u30fc\u30c9\u30b8\u30e3\u30b1\u30c3\u30c8\u3084\u793e\u5185\u5831\u3001\u30d1\u30c3\u30b1\u30fc\u30b8\u306a\u3069\u3042\u3089\u3086\u308b\u30c7\u30b6\u30a4\u30f3\u3092\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u62bd\u8c61\u7684\u30ed\u30b4\u306e\u30a4\u30f3\u30d1\u30af\u30c8<\/h3>\n<p>1960\u5e74\u306b\u72b6\u6cc1\u304c\u6fc0\u5909\u3057\u307e\u3059\u3002\u30c1\u30a7\u30fc\u30b9\u30fb\u30de\u30f3\u30cf\u30c3\u30bf\u30f3\u9280\u884c\uff08\u30c1\u30a7\u30fc\u30b9\u9280\u884c\u306e\u524d\u8eab\uff09\u306e\u65b0\u3057\u3044\u30ed\u30b4\u306e\u5236\u4f5c\u3092\u4f9d\u983c\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u6642\u3001\u62bd\u8c61\u7684\u306a\u4f01\u696d\u30ed\u30b4\u306f\u307b\u3068\u3093\u3069\u5b58\u5728\u3057\u3066\u3044\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u67a0\u306e\u4e2d\u306b\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u8a70\u3081\u8fbc\u3093\u3060\u30de\u30fc\u30af\u304c\u4e3b\u6d41\u3060\u3063\u305f\u306e\u3067\u3001\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u5148\u9032\u7684\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u5185\u90e8\u3067\u3082\u5927\u304d\u306a\u62b5\u6297\u3092\u53d7\u3051\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-53808\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba.jpeg\" alt=\"\u30c1\u30a7\u30fc\u30b9\u9280\u884c\u306e\u30ed\u30b4\" width=\"900\" height=\"520\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba.jpeg 900w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba-611x353.jpeg 611w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba-630x364.jpeg 630w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba-150x87.jpeg 150w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/c9c1fb94c16e2ea8842fb61467ebfeba-768x444.jpeg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\">\u30fb<\/span><span style=\"font-size: 8pt;\">\u30c1\u30a7\u30fc\u30b9\u9280\u884c\u306e\u30ed\u30b4 \/ <\/span><span style=\"font-size: 8pt; color: #808080;\">&#8220;&gt;DW labs Incorporated &#8211; stock.adobe.com<\/span><\/p>\n<p>\u30c1\u30a7\u30fc\u30b9\u9280\u884c\u306f\u89aa\u4f1a\u793e\u3082\u542b\u3081\u3066\u7d44\u7e54\u306b\u7d06\u4f59\u66f2\u6298\u304c\u3042\u308a\u307e\u3057\u305f\u304c\u30011961\u5e74\u306e\u767a\u8868\u4ee5\u6765\u73fe\u5728\u307e\u3067\u305d\u306e\u30ed\u30b4\u30de\u30fc\u30af\u306f\u751f\u304d\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u59ff\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u753b\u9762\u4e0a\u306e\u30a2\u30a4\u30b3\u30f3\u3068\u3057\u3066\u3082\u307e\u3063\u305f\u304f\u9055\u548c\u611f\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u4ee5\u6765\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u306f\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u59ff\u52e2\u3092\u5909\u3048\u308b\u3053\u3068\u306a\u304f\u3053\u308c\u307e\u3067\u306b100\u3092\u8d85\u3048\u308b\u4e16\u754c\u4e2d\u306e\u4f01\u696d\u306b\u30ed\u30b4\u3092\u63d0\u4f9b\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"kiji-2\">\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\u306e\u52a0\u5165 &#8211; \u300c\uff06\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\u300d\u3078<\/h3>\n<p>\uff13\u3064\u3081\u306e\u540d\u524d\u3092\u9023\u306d\u308b\u3053\u3068\u306b\u306a\u3063\u305f\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\uff08Sagi Haviv\uff09\u306f\u30af\u30fc\u30d1\u30fc\u30e6\u30cb\u30aa\u30f3\u5927\u5b66\uff08The Cooper Union\uff09\u3067\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u3092\u5b66\u3073\u307e\u3057\u305f\u30022003\u5e74\u306e\u5352\u696d\u5f8c\u3001\u71b1\u610f\u3092\u8cb7\u308f\u308c\u3066\u30c1\u30e3\u30de\u30a4\u30a8\u30d5 \uff06 \u30ac\u30a4\u30b9\u30de\u30fc\u3067\u50cd\u304f\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u30022006\u5e74\u306b\u30d1\u30fc\u30c8\u30ca\u30fc\u3078\u6607\u683c\u30022013\u5e74\u306b\u306f\u30cf\u30f4\u30a3\u30f4\u306e\u540d\u524d\u304c\u793e\u540d\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u540c\u4e8b\u52d9\u6240\u8a2d\u7acb\u304b\u308956\u5e74\u7d4c\u3063\u3066\u521d\u3081\u3066\u306e\u3053\u3068\u3067\u3057\u305f\u3002<\/p>\n<div class=\"designer-insight insight-type-b\"><\/p>\n<h3>\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u300d\u306760\u5e74\u4ee5\u4e0a\u7d9a\u304f\u30c7\u30b6\u30a4\u30f3\u30d5\u30a1\u30fc\u30e0\u306e\u904b\u55b6\u306b\u5b66\u3076\u300c\u30c1\u30fc\u30e0\u306e\u7d99\u7d9a\u6027\u300d<\/h3>\n<p>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff06\u30cf\u30f4\u30a3\u30f4\u304c60\u5e74\u4ee5\u4e0a\u306b\u308f\u305f\u3063\u3066\u4e00\u7dda\u3067\u6d3b\u8e8d\u3057\u7d9a\u3051\u3066\u3044\u308b\u7406\u7531\u306e\u4e00\u3064\u306f\u3001\u4e16\u4ee3\u4ea4\u4ee3\u3092\u610f\u8b58\u3057\u305f\u300c\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u5236\u300d\u306b\u3042\u308a\u307e\u3059\u3002\u5275\u8a2d\u80052\u4eba\u306e\u540d\u524d\u306b\u3001\u5f8c\u304b\u3089\u52a0\u308f\u3063\u305f\u30cf\u30f4\u30a3\u30f4\u306e\u540d\u524d\u304c\u4e26\u3076\u3002\u3053\u308c\u306f\u300c\u30b9\u30bf\u30b8\u30aa\u304c\u7279\u5b9a\u306e\u500b\u4eba\u306b\u4f9d\u5b58\u3057\u306a\u3044\u300d\u4ed5\u7d44\u307f\u3092\u69cb\u9020\u7684\u306b\u4f5c\u308a\u3001\u4e16\u4ee3\u3092\u8d85\u3048\u3066\u7d99\u7d9a\u3059\u308b\u57fa\u76e4\u3092\u8a2d\u8a08\u3057\u3066\u3044\u308b\u3053\u3068\u306e\u8868\u308c\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3084\u5c0f\u898f\u6a21\u30b9\u30bf\u30b8\u30aa\u304c\u300c\u81ea\u5206\u306e\u5f15\u9000\uff1d\u30b9\u30bf\u30b8\u30aa\u306e\u7d42\u4e86\u300d\u306b\u306a\u3089\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u5f8c\u7d99\u8005\u3084\u30d1\u30fc\u30c8\u30ca\u30fc\u3092\u65e9\u3044\u6bb5\u968e\u304b\u3089\u80b2\u6210\u30fb\u62db\u8058\u3057\u3001\u30b9\u30bf\u30b8\u30aa\u306e\u4fa1\u5024\u3092\u300c\u500b\u4eba\u306e\u6280\u8853\u300d\u3067\u306f\u306a\u304f\u300c\u30c1\u30fc\u30e0\u306e\u8a2d\u8a08\u601d\u60f3\u300d\u306b\u5e30\u5c5e\u3055\u305b\u308b\u767a\u60f3\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\n<\/div>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%81%E3%83%A3%E3%83%9E%E3%82%A4%E3%82%A8%E3%83%95%E3%81%AE%E3%82%A2%E3%83%BC%E3%83%88%E4%BD%9C%E5%93%81\"><\/span>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\u306e\u30a2\u30fc\u30c8\u4f5c\u54c1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/290834088426515919\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u30b3\u30e9\u30fc\u30b8\u30e5\u30dd\u30b9\u30bf\u30fc<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u30c1\u30a7\u30de\u30a4\u30a8\u30d5\u306f\u30b3\u30e9\u30fc\u30b8\u30e5\u4f5c\u54c1\u3067\u3082\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u5c01\u7b52\u3001\u83d3\u5b50\u306e\u5305\u307f\u7d19\u3001\u30c1\u30b1\u30c3\u30c8\u306e\u5207\u308c\u7aef\u3001\u3068\u304d\u306b\u306f\u9053\u306b\u843d\u3061\u3066\u3044\u305f\u624b\u888b\u306e\u7247\u65b9\u306a\u3069\u3092\u3001\u65e5\u9803\u304b\u3089\u96c6\u3081\u3066\u306f\u3001\u305d\u308c\u3089\u3092\u5207\u308a\u8cbc\u308a\u3057\u3066\u4eba\u7269\u306e\u9854\u3092\u63cf\u3044\u3066\u3044\u307e\u3057\u305f\u3002\u30ab\u30e9\u30d5\u30eb\u3067\u7121\u90aa\u6c17\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u30b3\u30e9\u30fc\u30b8\u30e5\u4f5c\u54c1\u306f\u500b\u4eba\u7684\u306a\u697d\u3057\u307f\u306e\u305f\u3081\u306b\u4f5c\u3089\u308c\u305f\u3082\u306e\u3067\u3059\u3002\u540c\u3058\u3088\u3046\u306b\u5ec3\u6750\u3067\u4f5c\u3089\u308c\u305f\u30aa\u30d6\u30b8\u30a7\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30e9\u30b9\u30c8\u30ec\u30fc\u30bf\u30fc\u3068\u3057\u3066\u3082\u30dd\u30b9\u30bf\u30fc\u3084\u7d75\u672c\u3092\u6b8b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/598486237963330641\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u30dd\u30b9\u30bf\u30fc\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u30b5\u30fc\u30ab\u30b9\u56e3\u300c\u30d3\u30c3\u30b0\u30a2\u30c3\u30d7\u30eb\u30b5\u30fc\u30ab\u30b9\u300d\u306e\u30b8\u30e3\u30b0\u30ea\u30f3\u30b0\u3059\u308b\u50cf\u3001\u30a2\u30e1\u30ea\u30ab\u81ea\u7136\u53f2\u535a\u7269\u9928\u306e\u6050\u7adc\u306a\u3069\u306e\u30dd\u30b9\u30bf\u30fc\u306f\u7121\u57a2\u306a\u697d\u3057\u3055\u3092\u611f\u3058\u3055\u305b\u3066\u304f\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u30b0\u30c3\u30b2\u30f3\u30cf\u30a4\u30e0\u7f8e\u8853\u9928\u3084\u3001\u56fd\u5883\u306a\u304d\u533b\u5e2b\u56e3\u306e\u30cf\u30a4\u30c1\u3067\u306e\u6d3b\u52d5\u3092\u652f\u63f4\u3059\u308b\u30dd\u30b9\u30bf\u30fc\u306a\u3069\u306f\u3001\u3053\u308c\u4ee5\u4e0a\u306a\u3044\u307b\u3069\u30b7\u30f3\u30d7\u30eb\u3067\u898b\u4e8b\u3067\u3059\u3002<\/p>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/46584177380398943\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u7d75\u672c\u306e\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u4f5c\u5bb6\u306e\u30ab\u30fc\u30c8\u30fb\u30f4\u30a9\u30cd\u30ac\u30c3\u30c8\uff08Kurt Vonnegut\uff09\u3068\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u300cSun Moon Star\u300d\u3068\u3044\u3046\u7d75\u672c\u3082\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%88%E3%83%A0%E3%83%BB%E3%82%AC%E3%82%A4%E3%82%B9%E3%83%9E%E3%83%BC%E3%81%AE%E3%81%93%E3%81%A8%E3%81%B0\"><\/span>\u30c8\u30e0\u30fb\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u3053\u3068\u3070<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ac\u30a4\u30b9\u30de\u30fc\u306f\u3042\u308b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3001\u30ed\u30b4\u306f\u5358\u306b\u7d19\u306e\u4e0a\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u306f\u306a\u304f\u3001\u6700\u7d42\u7684\u306b\u306f\u7d44\u7e54\u306e\u3042\u3089\u3086\u308b\u7279\u8cea\u3092\u4f53\u73fe\u3057\u3001\u7d44\u7e54\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8003\u3048\u65b9\u3084\u898b\u65b9\u3068\u30ed\u30b4\u306e\u300c\u30c7\u30b6\u30a4\u30f3\u300d\u3092\u5206\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u304f\u306a\u308b\u3001\u3068\u8ff0\u3079\u305f\u4e0a\u3067\u3001\u6b21\u306e\u3088\u3046\u306b\u8a00\u3044\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\u300c\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u76f4\u9762\u3059\u308b\u96e3\u3057\u3044\u4ed5\u4e8b\u306f\u3001\u30ed\u30b4\u304c\u6700\u7d42\u7684\u306b\u3069\u306e\u3088\u3046\u306b\u7406\u89e3\u3055\u308c\u308b\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u5f79\u306b\u7acb\u3064\u304b\u3092\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306b\u308f\u304b\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3059\u3002\u6c17\u306b\u5165\u3063\u3066\u3082\u3089\u3048\u308b\u304b\u3069\u3046\u304b\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u300d<\/p><\/blockquote>\n<p>\u30ac\u30a4\u30b9\u30de\u30fc\u304b\u3089\u5b66\u3093\u3060\u3053\u3068\u3092\u30cf\u30f4\u30a3\u30f4\u306f\u6b21\u306e\u3088\u3046\u306b\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\uff08\u30ac\u30a4\u30b9\u30de\u30fc\u304c) \u306a\u306b\u3088\u308a\u3082\u3001\u6a5f\u80fd\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u91cd\u304d\u3092\u304a\u3044\u3066\u3044\u308b\u3053\u3068\u304c\u3001\u5e74\u6708\u3092\u7d4c\u308b\u306b\u3064\u308c\u307e\u3059\u307e\u3059\u660e\u78ba\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30ed\u30b4\u304c\u3069\u3053\u306b\u3042\u308d\u3046\u3068\u77db\u76fe\u3059\u308b\u3053\u3068\u306a\u304f\u4e00\u8cab\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u3068\u304c\u3069\u308c\u307b\u3069\u91cd\u8981\u304b\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u300d<\/p><\/blockquote>\n<p>\u7d19\u306b\u624b\u63cf\u304d\u3067\u30b9\u30b1\u30c3\u30c1\u3059\u308b\u3053\u3068\u3092\u30ac\u30a4\u30b9\u30de\u30fc\u306f\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002\u3082\u3063\u3068\u3082\u65e9\u304f\u30a2\u30a4\u30c7\u30a2\u304c\u8a66\u305b\u3066\u3001\u30b9\u30b1\u30c3\u30c1\u3057\u3066\u3044\u304f\u9593\u306b\u30a2\u30a4\u30c7\u30a2\u3084\u30b3\u30f3\u30bb\u30d7\u30c8\u304c\u6d6e\u304b\u3093\u3067\u304f\u308b\u304b\u3089\u3067\u3059\u3002\u30a2\u30a4\u30c7\u30a2\u304c\u5341\u5206\u306b\u56fa\u307e\u3063\u305f\u3042\u3068\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u691c\u8a0e\u306b\u306f\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc\u304c\u3046\u3063\u3066\u3064\u3051\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%82%A2%E3%82%A4%E3%83%B4%E3%82%A1%E3%83%B3%E3%83%BB%E3%83%81%E3%83%A3%E3%83%9E%E3%82%A4%E3%82%A8%E3%83%95%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>1932\u5e74\u306b\u30ed\u30f3\u30c9\u30f3\u306b\u751f\u307e\u308c\u30011940\u5e74\u306b\u7c73\u56fd\u3078\u79fb\u4f4f\u3057\u307e\u3057\u305f\u3002\u30a4\u30a7\u30fc\u30eb\u5927\u5b66\u3001\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u3001\u30a4\u30ea\u30ce\u30a4\u5de5\u79d1\u5927\u5b66\u30c7\u30b6\u30a4\u30f3\u5927\u5b66\u9662\u3067\u5b66\u3073\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30f3\u5927\u5b66\u9662\u3067\u306f\u5f53\u6642\u3082\u3063\u3068\u3082\u5c0a\u656c\u3057\u3066\u3044\u305f\u30dd\u30fc\u30eb\u30fb\u30e9\u30f3\u30c9\u304b\u3089\u3082\u6559\u3048\u3092\u53d7\u3051\u307e\u3057\u305f\u3002\u30a4\u30a7\u30fc\u30eb\u5927\u5b66\u5352\u696d\u5f8c\u3057\u3070\u3089\u304f\u306e\u4fee\u884c\u671f\u9593\u3092\u7d4c\u3066\u30011957\u5e74\u306b\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u3092\u5275\u8a2d\u3002<\/p>\n<p>\u7236\u306f\u8457\u540d\u306a\u30ed\u30b7\u30a2\u7cfb\u82f1\u56fd\u4eba\u5efa\u7bc9\u5bb6\u306e\u30b5\u30fc\u30b8\u30fb\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff08Serge Ivan Chermayeff\uff09\u3067\u3059\u3002\u307e\u305f\u3001\u5f1f\u306e\u30d4\u30fc\u30bf\u30fc\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff08Peter Chermayeff\uff09\u306f\u5efa\u7bc9\u5bb6\u3067\u3001\u5927\u962a\u306e\u6c34\u65cf\u9928\u300c\u6d77\u904a\u9928\u300d\u3092\u8a2d\u8a08\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u5916\u58c1\u306e\u30bf\u30a4\u30eb\u753b\u306f\u30a2\u30a4\u30f4\u30a1\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E3%83%88%E3%83%A0%E3%83%BB%E3%82%AC%E3%82%A4%E3%82%B9%E3%83%9E%E3%83%BC%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u30c8\u30e0\u30fb\u30ac\u30a4\u30b9\u30de\u30fc\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7c73\u56fd\u30cb\u30e5\u30fc\u30b8\u30e3\u30fc\u30b8\u30fc\u5dde\u751f\u307e\u308c\u3002\u30c7\u30b6\u30a4\u30f3\u5c02\u9580\u5b66\u6821\u3068\u30d6\u30e9\u30a6\u30f3\u5927\u5b66\u3067\u5b66\u3093\u3060\u306e\u3061\u306b\u30a4\u30a7\u30fc\u30eb\u5927\u5b66\u3067\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30f3\u306e\u4fee\u58eb\u53f7\u3092\u5f97\u307e\u3059\u3002\uff12\u5e74\u306e\u5175\u5f79\u3092\u7d4c\u3066\u30c1\u30e3\u30de\u30a4\u30a8\u30d5 \u3068\u30c7\u30b6\u30a4\u30f3\u4e8b\u52d9\u6240\u3092\u5275\u696d\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30ed\u30b4\u306e\u5236\u4f5c\u306b\u52a0\u3048\u3066\u3001\u5c55\u793a\u30c7\u30b6\u30a4\u30f3\u306b\u3082\u71b1\u5fc3\u3067\u3001\u535a\u7269\u9928\u3001\u7f8e\u8853\u9928\u3001\u30d1\u30d3\u30ea\u30aa\u30f3\u306a\u3069\u591a\u304f\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u95a2\u308f\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u306b\u306f\u3001\u81ea\u7531\u306e\u5973\u795e\u535a\u7269\u9928\u3001\u30a8\u30ea\u30b9\u5cf6\u79fb\u6c11\u535a\u7269\u9928\u3001\u30c8\u30eb\u30fc\u30de\u30f3\u5927\u7d71\u9818\u56f3\u66f8\u9928\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u30011970\u5e74\u306b\u958b\u50ac\u3055\u308c\u305f\u5927\u962a\u4e07\u535a\u306e\u30a2\u30e1\u30ea\u30ab\u9928\u3067\u306f\u30ad\u30e5\u30ec\u30fc\u30bf\u30fc\u3068\u30c7\u30b6\u30a4\u30ca\u30fc\u3092\u517c\u306d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"kiji-1\"><span class=\"ez-toc-section\" id=\"%E7%A5%9E%E7%AB%A5%E3%82%B5%E3%82%AE%E3%83%BB%E3%83%8F%E3%83%B4%E3%82%A3%E3%83%B4%E3%81%AE%E3%80%8C%E3%83%AD%E3%82%B4%E3%83%A2%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%80%8D\"><\/span>\u795e\u7ae5\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\u306e\u300c\u30ed\u30b4\u30e2\u30fc\u30b7\u30e7\u30f3\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-40035 size-medium\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/e20a1071e6543dbecb650032b50365b0-312x400.jpg\" alt=\"\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\uff08Sagi Haviv\uff09\" width=\"312\" height=\"400\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/e20a1071e6543dbecb650032b50365b0-312x400.jpg 312w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/e20a1071e6543dbecb650032b50365b0-117x150.jpg 117w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/07\/e20a1071e6543dbecb650032b50365b0.jpg 623w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/p>\n<p><span style=\"font-size: 8pt; color: #808080;\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Sagi_Haviv#\/media\/File:Sagi_Haviv.png\" target=\"_blank\" rel=\"noopener noreferrer\">This is a photograph of\u00a0Sagi Haviv, Chermayeff &amp; Geismar &amp; Haviv\u00a0by\u00a0Sagi Haviv<\/a> (CC BY-SA 4.0)<\/span><\/p>\n<p>\u30cf\u30f4\u30a3\u30f4\u306f\u300e\u30cb\u30e5\u30fc\u30e8\u30fc\u30ab\u30fc\u300f\u8a8c\u304b\u3089<strong>\u300c\u30ed\u30b4\u306e\u795e\u7ae5\u300d<\/strong>\u3068\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"anim-box2 poyopoyo\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-47798\" src=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png\" alt=\"\" width=\"200\" height=\"128\" srcset=\"https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check.png 400w, https:\/\/amix-design.com\/asoboad\/wp-content\/uploads\/2019\/11\/check-150x96.png 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.pinterest.com\/pin\/152840981086599221\/\" target=\"_blank\" rel=\"&quot;nofollow noopener\">\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u51fa\u7248\u5c40\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/a> <em><span style=\"font-size: 8pt;\">(via Pinterest)<\/span><\/em><\/p>\n<p>\u30cf\u30fc\u30d0\u30fc\u30c9\u5927\u5b66\u51fa\u7248\u5c40\uff08Harvard University Press\uff09\u306e\u30ed\u30b4\u3084\u3001\u524d\u8ff0\u306e\u5168\u7c73\u30aa\u30fc\u30d7\u30f3\u3001\u30b3\u30f3\u30b5\u30d9\u30fc\u30b7\u30e7\u30f3\u30fb\u30a4\u30f3\u30bf\u30fc\u30ca\u30b7\u30e7\u30ca\u30eb\u3001Hitco International\u306a\u3069\u3082\u5f7c\u306e\u624b\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30c1\u30a7\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\u306e\u4ee3\u8868\u7684\u306a\u30ed\u30b4\u309210\u5206\u306b\u307e\u3068\u3081\u305f\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u4f5c\u54c1<a href=\"https:\/\/vimeo.com\/10243482\" target=\"_blank\" rel=\"noopener\">\u300c\u30ed\u30b4\u30e2\u30fc\u30b7\u30e7\u30f3\uff08logomotion\uff09\u300d<\/a>\u306f\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u30fb\u30a2\u30fc\u30c8\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u30ba\u30fb\u30af\u30e9\u30d6\u306a\u3069\u304b\u3089\u8cde\u3092\u53d7\u3051\u307e\u3057\u305f\u3002\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u756a\u7d44\u306a\u3069\u306e\u30aa\u30fc\u30d7\u30cb\u30f3\u30b0\u30fb\u30b7\u30fc\u30af\u30a8\u30f3\u30b9\u306a\u3069\u3082\u624b\u304c\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff08Ivan Chermayeff\uff09<\/strong><br \/>\n1932\u5e74\u301c2017\u5e74<br \/>\n\u7c73\u56fd\uff08\u82f1\u56fd\u751f\u307e\u308c\uff09<br \/>\n\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30a4\u30e9\u30b9\u30c8\u30ec\u30fc\u30bf\u30fc<\/p>\n<p><strong>\u30c8\u30e0\u30fb\u30ac\u30a4\u30b9\u30de\u30fc\uff08Tom Geismar\uff09<\/strong><br \/>\n1931\u5e74\u301c<br \/>\n\u7c73\u56fd<br \/>\n\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30ca\u30fc<\/p>\n<p><strong>\u30b5\u30ae\u30fb\u30cf\u30f4\u30a3\u30f4\uff08Sagi Haviv\uff09<\/strong><br \/>\n1974\u5e74\u301c<br \/>\n\u30a4\u30b9\u30e9\u30a8\u30eb<br \/>\n\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30ca\u30fc<\/p>\n<hr \/>\n<p><span style=\"font-size: 8pt;\">\u3010\u53c2\u8003\u8cc7\u6599\u3011<br \/>\n\u30fb<a href=\"https:\/\/www.cghnyc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chermayeff &amp; Geismar &amp; Haviv<\/a>\uff08https:\/\/www.cghnyc.com\/\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.logodesignlove.com\/chermayeff-geismar-haviv-60-years\" target=\"_blank\" rel=\"noopener\">60 years of Chermayeff &amp; Geismar &amp; Haviv\u3001Logo Design Love<\/a>\uff08https:\/\/www.logodesignlove.com\/chermayeff-geismar-haviv-60-years\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.youtube.com\/watch?v=Y2Dq8cgUEAU\" target=\"_blank\" rel=\"noopener\">SVA Subway Series Hall of Fame: Ivan Chermayeff<\/a>\uff08https:\/\/www.youtube.com\/watch?v=Y2Dq8cgUEAU\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.theguardian.com\/artanddesign\/2017\/dec\/28\/ivan-chermayeff-obituary\" target=\"_blank\" rel=\"noopener\">Ivan Chermayeff obituary\u3001Art and design\u3001The Guardian<\/a>\uff08https:\/\/www.theguardian.com\/artanddesign\/2017\/dec\/28\/ivan-chermayeff-obituary\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.logodesignlove.com\/tom-geismar-interview\" target=\"_blank\" rel=\"noopener\">An interview with Tom Geismar\u3001Logo Design Love<\/a>\uff08https:\/\/www.logodesignlove.com\/tom-geismar-interview\uff09<br \/>\n\u30fb<a href=\"https:\/\/en.wikipedia.org\/wiki\/Chermayeff_%26_Geismar_%26_Haviv\" target=\"_blank\" rel=\"noopener noreferrer\">Chermayeff &amp; Geismar &amp; Haviv\u3001Wikipedia<\/a><br \/>\n\uff08https:\/\/en.wikipedia.org\/wiki\/Chermayeff_%26_Geismar_%26_Haviv\uff09<br \/>\n\u30fb<a href=\"https:\/\/en.wikipedia.org\/wiki\/Tom_Geismar\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Geismar\u3001Wikipedia<\/a>\uff08https:\/\/en.wikipedia.org\/wiki\/Tom_Geismar\uff09<br \/>\n\u30fb<a href=\"https:\/\/en.wikipedia.org\/wiki\/Sagi_Haviv\" target=\"_blank\" rel=\"noopener noreferrer\">Sagi Haviv\u3001Wikipedia<\/a>\uff08https:\/\/en.wikipedia.org\/wiki\/Sagi_Haviv\uff09<br \/>\n\u30fb<a href=\"http:\/\/robertbrownjohn.com\/featured-work\/brussels-worlds-fair-1958-us-pavilion-streetscape\/\" target=\"_blank\" rel=\"noopener\">brussels world\u2019s fair 1958 &#8211; Robert Brownjohn<\/a>\uff08http:\/\/robertbrownjohn.com\/featured-work\/brussels-worlds-fair-1958-us-pavilion-streetscape\/\uff09<br \/>\n\u30fb<a href=\"http:\/\/heapsmag.com\/godfather-of-corporate-logo-cgh-nyc-60-years-change-visual-landscape\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30ed\u30b4\u306b\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u7121\u3044\u300d\u4e16\u754c\u7684\u4f01\u696d\u306e&#8221;\u9854&#8221;\u309260\u5e74\u3064\u304f\u308a\u7d9a\u3051\u308b\u30c7\u30b6\u30a4\u30f3\u4e8b\u52d9\u6240\u304c\u77e5\u308b\u3008\u30ed\u30b4\u306e\u9ac4\u3009\u3001HEAPS<\/a>\uff08http:\/\/heapsmag.com\/godfather-of-corporate-logo-cgh-nyc-60-years-change-visual-landscape\uff09<\/span><\/p>\n<p>\u25a0\u4f59\u8ac7<br \/>\n<span style=\"font-size: 8pt;\">\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\u306b\u95a2\u3059\u308b\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u65e5\u672c\u8a9e\u7248\u306e\u8aac\u660e\u306f\u3001\u30df\u30c9\u30eb\u30cd\u30fc\u30e0\u304c\u30a2\u30a4\u30f4\u30a1\u30f3\uff08Ivan\uff09\u3067\u3042\u308b\u7236\u89aa\u3068\u306e\u6df7\u540c\u304c\u898b\u3089\u308c\u307e\u3059\u3002<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb\u300cSerge Ivan Chermayeff\u300d\u300c\u30ed\u30b7\u30a2\u7cfb\u30a4\u30ae\u30ea\u30b9\u4eba\u5efa\u7bc9\u5bb6\u300d\u3068\u3044\u3046\u8a18\u8ff0\u306f\u7236\u89aa\u306b\u95a2\u3059\u308b\u60c5\u5831\u306a\u306e\u3067\u8aa4\u308a\u3067\u306f\u3002<\/span><br \/>\n<span style=\"font-size: 8pt;\">\u30fb\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\u65e5\u672c\u8a9e\u7248\u306e\u6d77\u904a\u9928\u306e\u8a18\u8ff0\u306b\u3082\u7236\u3068\u606f\u5b50\u306e\u6df7\u540c\u304c\u898b\u3089\u308b\u3002\u7236\u89aa\u306e\u30b5\u30fc\u30b8\u30fb\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\u306f\u95a2\u4e0e\u3057\u3066\u3044\u306a\u3044\u306f\u305a\u3067\u306f\u3002<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30c1\u30e3\u30de\u30a4\u30a8\u30d5\uff06\u30ac\u30a4\u30b9\u30de\u30fc\uff06\u30cf\u30f4\u30a3\u30f4\uff08Chermayeff &amp; Geismar &amp; 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